OVUM評論：Nokia’s appointment of Stephen Elop

Nokia’s hire of Canadian Stephen Elop as its new President and CEO is indicative of the direction that Nokia knows it must move in: namely to drive future opportunities through greater understanding and better execution around software, the internet and developer ecosystems.

Elop’s history with Microsoft and Macromedia/Adobe – in particular – should prepare him well for this challenge, although it will also be incumbent on him to keep growing Nokia’s core handset business, a market he is as yet largely unfamiliar with. Balancing this requirement with the need to move Nokia forward in new areas may prove a difficult challenge to manage effectively.