As a mobile-heavy company, Optus needs to perform well in the mobile market. Over the last twelve months, it has kicked some crucial goals. Optus aggressive marketing of the iPhone appears to be paying off, with subscribers up 8.6% and mobile ARPU increasing by nearly 2%. In contrast, Telstra is treading water, with its retail mobile subscribers increasing by just 3.6%, pummeled by flat ARPU. Optus however cannot afford to rest on its laurels.
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Tags: OVUM
文章分類: Communication
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