Your Wish Marketing, a Minneapolis Marketing Company, Announces Press Release Writing and Distribution Services

Minneapolis, MN — Oct 29, 2011 / (http://www.myprgenie.com) — via AllPresswire.com — Your Wish Marketing, a Minneapolis marketing company, has announced press release writing and distribution services for businesses seeking to improve their search engine optimization and company visibility. Options include search engine optimization packages, media packages and combination packages.

Until recently, companies used press release distribution primarily for company announcements and public relations. However, times have changed. Today, more companies are realizing that the Internet, social media, and the availability of a broader selection of press release distribution tools have created innovative new ways to enhance brand visibility and create company buzz.

“The reasons for publishing press releases have expanded,” said Jayna Locke, Marketing Manager and Senior Copywriter of Your Wish Marketing. “When my clients ask me about the best way to reach out to the press, I advise them to distribute a press release. When they ask how to create company buzz and improve their search engine optimization, I advise them to distribute a press release. Press release marketing is a terrific technique and very versatile. We match the press release marketing strategy to the client’s goals.”

The press release marketing strategies employed at Your Wish Marketing include keyword research and content optimization to help the press release show up in search engine results. The company also provides content strategy consulting to help companies maximize the effectiveness of their press releases and other marketing and PR methods. When the company’s news is determined to be of interest to media representatives, Your Wish Marketing works specifically with a press release distribution service that submits press releases directly to press contacts by region and by industry.

“The first step is to choose the announcement you want to make,” Ms. Locke said. “We can provide advice on the kinds of things that make a good announcement, if that is needed. If the client has a company announcement in mind, we help with writing, optimization and press release distribution. What we find is that companies are a whole lot more interesting than they think.”

Ms. Locke explained that distributing a press release is just one part of an overall content strategy that every business should have in place today. She advises business owners to make strategic decisions about what kinds of content to publish, and where to publish it, to increase brand awareness as well as interaction with the community and prospective clients. “A well-defined content strategy is critical to the vital health of businesses in the new age of social media and relationship marketing.”