HeiaHeia.com and Pfizer’s Preve sign agreement

HeiaHeia.com, an online wellbeing service provider, and Preve Ltd, a Finnish subsidiary of Pfizer specialized in providing health coaching services for healthcare, have signed a service and license agreement  concerning online corporate wellness services. As a result of the agreement, Preve’s customers will be able to use Preve’s health coaching concept also online.

“Users of the integrated service will have access to a personal health coach for at least three months. In addition, they will be using a customized version of the HeiaHeia online service. In the online  service, the participants will be able to set personal objectives  related to lifestyle changes, report daily activities and receive  support and encouragement from peers”, says Jari Turpeinen, Director, Preve Ltd.

“The health coach assists the participant in setting realistic objectives that take into account personal motivation, abilities and resources. The coach also monitors the participant’s progress, motivating them to work for their goals. The coach and the participant stay in touch by regular phone calls as well as communicating via the online service”, says Turpeinen.

“This agreement is a significant step in our strategy to build an international leader in online wellbeing services. Through this partnership we gain a unique opportunity to combine our usability and online competence with the resources and research base of the leader in health and wellness industry”, says Jussi Räisänen, CEO and Co-Founder of HeiaHeia.com.

The partnership involves joint product development and several corporate pilots launched during spring 2011.