安富利電子元件在《國際電子商情》客戶最滿意分銷商調查中榮登榜首
香港2009年6月11日電 /美通社亞洲/ — 安富利公司 (NYSE:AVT) 旗下的安富利電子元件亞洲區在中國國際電子商情 (ESM China) 雜誌最近一次全國調查中榮獲三項最高獎項。安富利電子元件在「中國客戶最滿意的海外分銷商」、「最佳供貨能力」和「最佳技術支援」三項評比中位居榜首。同時，在「最佳批量靈活性服務」的評比中，安富利電子元件也位居前五名。
這項調查對中國製造商甄選電子元件分銷商的偏好和方式進行了分析，在全國採訪了去年負責採購幾十億人民幣元器件的採購主管，其中大部分透過分銷商進行採購。在該調查收到的1,200份投票中，50%以上來自原始設備製造商 (OEM) 或原始設計製造商(ODM)。隨著競爭加劇和產品生命週期縮短，分銷商面臨客戶需求不斷變化的壓力。而「最滿意的分銷商」評選中，產品品質、供貨能力和信譽被列為三大首選標準。
安富利電子元件中國區區域總裁傅錦祥先生表示：「安富利電子元件對於獲得這殊榮感到非常高興，這客觀證明了客戶十分認可我們一直所看重的品質、供貨能力和信譽。面對當前充滿挑戰的環境，以上因素和選擇一個能保證元器件平穩、靈活供應的可靠合作夥伴比以前顯得更加重要。」
他補充：「安富利電子元件致力於客戶服務，利用我們的庫存系統和供應鏈解決方案，以靈活的供貨能力滿足客戶和供應商不斷變化的需求。」
在製造商最希望得到的增值服務選項中，調查結果顯示，技術支援、小批量訂貨和付款靈活性是三項首選標準。
安富利科匯中國區區域總裁辜其秋先生表示：「安富利電子元件在三項選擇標準中均一致獲得很好的評價。技術支援是我們的核心優勢之一，當前市場放緩而且部分供應商更優化資源，所以客戶對技術支援的需求就更大了。」
他指出：「安富利電子元件一直保持相當高的應用工程師（FAE）與銷售工程師（FSE）的比例，以確保為客戶提供快速、一流的現場工程支援。我們還會配合設計團隊 — 安富利設計服務部領先的研發能力，為不同的細分市場提供各種參考設計和可馬上投產的解決方案，幫助我們的客戶加快產品的上市速度。」
在技術支援方面，最近上海新開設的IO實驗室就是其中一個例子，它為安富利電子元件的客戶提供測試和調試支援，同時還提供一站式採購和豐富的產品。
關於本次調查的更多資料，請瀏覽 http://www.esmchina.com，或http://www.esmchina.com/ART_8800099465_1100_0_0_4101_6d54e3d2.HTM
安富利電子元件亞洲區簡介
安富利電子元件亞洲區是安富利公司旗下的運營機構。安富利公司(NSYE: AVT) 是財富500強企業，總部位於美國鳳凰城，為全球70多個國家的客戶服務，是全球最大的技術行銷、分銷及服務公司之一，2008財政年度的銷售收入超過179.5億美元。
在全球增長最快的電子市場 — 亞太地區，安富利電子元件的地位舉足輕重。公司亞太區總部位於新加坡，在亞洲10個國家設有40多家銷售機構，分銷半導體、互連、無源和機電元件，為原始設備製造商（OEMs）、電子製造服務（EMS）供應商及中小企業等不同客戶服務，提供相關的設計鏈和供應鏈支援。公司網站http://www.em.avnet.com 。
Avnet Electronics Marketing Tops the Lists in ESM China Distributor Customer Preference Study
HONG KONG, June 11 /PRNewswire-Asia/ — Avnet Electronics Marketing Asia, a business region of Avnet, Inc. (NYSE: AVT), has taken three top awards in the latest nationwide survey carried out by Electronics Supply & Manufacturing (ESM), China magazine. Avnet Electronics Marketing was top of the list in the Most Preferred Overseas Distributors in China, Best Supply Capacity and Best Technical Support categories. Avnet Electronics Marketing also made the top five list in the Best Volume Order Flexibility category.
The survey, which is conducted annually, analyzed China manufacturers’ preferences and the way they choose their preferred electronics components distributors. It interviewed purchasing executives throughout the country who were jointly responsible for buying billions of RMBs worth of components in the last year, the majority of which were purchased through distributors.
More than 50 percent of the 1,200 submissions that ESMC received were from original equipment manufacturers (OEMs) or original design manufacturers (ODMs). Faced with ever increasing competition and shorter product life cycles, electronics manufacturers are continuously pressuring distributors with changing requirements. In the case of “preferred distributors,” the top three selection criteria were product quality, supply capacity and reputation.
“Avnet Electronics Marketing is thrilled to receive this award which provides independent verification of what we have always felt is important to our customers — quality, capability and credibility. In the current challenging conditions, these factors are more important than ever as is choosing a reliable partner who can ensure a stable and flexible supply of components,” said Frederick Fu, regional president of Avnet Electronics Marketing China.
“At Avnet Electronics Marketing we are committed to customer service. That means leveraging our inventory systems and supply chain solutions and responding flexibly to the changing needs of customers and suppliers at every opportunity,” he added.
In the most preferred value-added service category, the survey found that manufacturers base their selections on three overriding criteria – technical support, small quantity ordering and payment flexibility.
“Again, Avnet Electronic Marketing scores high in all three criteria. Technical support is one of our core strengths, and it’s something that is in even higher demand during the current market slowdown when some suppliers have streamlined their resources,” said Victor Koh, regional president of Avnet Memec China.
“Avnet Electronics Marketing has maintained a high FAE-to-FSE ratio to ensure we are able to provide fast, first-class onsite engineering support to customers. We also leverage the industry-leading capabilities of our Avnet Design Services team to provide a variety of reference designs and production-ready solutions for different market segments which can help our customers reduce their time-to-market,” he said.
A recent example is the opening of a new IO lab in Shanghai that provides support to Avnet Electronics Marketing customers for testing and debugging, offering a one-stop-shop as well as a broad range of product offerings.
More information about the survey is available at http://www.esmchina.com, or http://www.esmchina.com/ART_8800099465_1100_0_0_4101_6d54e3d2.HTM
About Avnet Electronics Marketing Asia
Avnet Electronics Marketing Asia is part of Phoenix-based Avnet, Inc. (NYSE: AVT), a Fortune 500 company with fiscal 2008 sales exceeding USD17.95 billion. Serving customers in more than 70 countries, Avnet is one of the largest distributors of electronic components, computer products and embedded technology.
Avnet Electronics Marketing has a significant presence in Asia-Pacific — the fastest growing electronics market in the world. With its regional headquarters in Singapore, the company has over 40 locations in 10 countries in Asia. Avnet Electronics Marketing Asia distributes semiconductors, interconnect, passive and electromechanical components to serve a wide range of customers including original equipment manufacturers (OEMs), electronic manufacturing services (EMS) providers, and small- to medium-sized businesses, and provides associated design-chain and supply-chain services. The company’s web site is located at http://www.em.avnet.com .