Consumers in Focus Group Test Place Higher Premiums On Devices Enabled with Qvu™ Video Enhancement Technology
IRVINE, Calif., December 15, 2009 – Quartics, Inc. today announced the results of a consumer focus group independently conducted by Silicon Valley analyst firm Creative Strategies. The formal study collected data from men and women between the ages of 25 to 40 who are users of Internet and HD video content in Netbooks and HD TVs. Participants identified a premium as high as $400 above the retail price for a Qvu-enabled HD TV, and between $50 to $100 more per Qvu-enabled Netbook.
Comments from participants in the focus group included:
* “The quality of the (Qvu-enabled) video was impressive.”
* “I can definitely see the quality improvement, and if I were shopping for a product it would definitely be an important feature for me.”
* “The way to market this is to sell the (Qvu experience) for less money and annihilate the competition.”
Qvu™ from Quartics seamlessly provided each focus group participant a “Beyond HD” experience that was significantly better when compared with non-Qvu technology on the following product demonstrations:
* High Definition Blu-ray content generated from a Netbook computer and displayed on an HDTV
* High Definition Blu-ray content viewed on a Netbook display
* Streaming and locally-stored HD YouTube content viewed on a Netbook display
Meet with Quartics at CES 2010!
Qvu video enhancement technology will be on display at CES 2010 in Las Vegas, and demonstrated to OEMs and ODMs in Quartics’ private meeting suite at the Wynn Hotel. Those interested in a private viewing of Qvu should contact Dan Davis at Quartics at (949) 468-2222 or dan@quartics.com.
About Qvu™ Video Enhancement Technology
Qvu is a revolutionary solution that delivers a “Beyond HD” level of video quality that surpasses high definition, while consuming a minimal amount of power and thus significantly improving battery life and viewing time. It is ideal for Netbooks, Laptops, PCs and HD TVs.
* Beyond HD experience on HD content
* HD-like experience on non-HD content
* Sharper and brighter image quality
* More vibrant colors
* Ultra-smooth viewing with no “skipping”
* Extended battery life while watching videos
* Play world wide content using any standard
About Quartics, Inc.
Quartics is a consumer electronics company that is redefining the video experience for consumers globally. The company’s patented products and technologies deliver a “Beyond HD” quality on devices including Netbooks, Laptops, PCs, and more. Visit www.quartics.com for more information.