7 Unique Ways to Increase Revenue in 2014: Must Know Tips for Small to Medium Sized Businesses

Chicago, IL — Jun 04, 2014 / (http://www.myprgenie.com) — For any business, making sales is the number one priority because without any sales, there would be no business. Many businesses have been facing tough times lately due to the poor economy, which is why it is crucial to focus on new ways to boost sales and increase revenue. Often times the most effective strategies to increase revenue are also the most simple strategies, but with some creativity you can come up with unique marketing ta ctics to give your company a huge boost. Mohammed Hajjar, President and Founding Partner of Pronited, Inc., shares seven ways for small to medium sized businesses to increase their revenue.

1. Join a global tribe.

As a small to medium size enterprise it can be difficult to get access to the same resources available to larger companies. When you join an established global alliance of professional services firms like Pronited, you receive access to worldwide resources and exclusive tools. Your business will also gain the credibility of membership with a prestigious global organization. With this credibility behind you, your company will start to see growth and begin to serve bigger clients.

2. Reconsider your pricing plans.

If your business is not making the sales you need to be making, part of the problem could be that your pricing is not in line with what customers are willing to spend. You need to consider the average budget of your target market and take a look at what your competitors are listing their services for. As the market changes, you can change your pricing to reflect the current market situation. However, also take into account what your clients are comfortable with as you could get a negative reaction from changing your prices on them. Adjusting your plans to reflect small price increases will not likely elicit any reaction from your current clients, but it will help boost your revenue.

3. Set up a loyalty program.

All companies want to keep their loyal clients continuing to use their services and coming back for more. A way to encourage them and also turn new clients into loyal clients is to set up a loyalty program. A loyalty program rewards your repeat clients and customers by giving them special discounts, coupons, exclusive promotions, special perks, and more for doing business with you. Your clients will appreciate the good value that you give them and they will continue to come to you to purchase your products and services. It also encourages them to make even more purchases because they know that the more they spend, the more they will get back in rewards.

4. Invest in social media marketing.

Social media marketing is a powerful way to attract new clients and customers. With so many websites and platforms where you can create free, customized profiles, there’s no reason not to invest some time into social media marketing. Your company should at least have its own Twitter, Facebook, and LinkedIn profiles to spread the word to others, interact with current clients, and keep them updated about what’s going on at your company. Many businesses use social media as a customer service platform to receive feedback from clients and customers and respond to their messages. This makes clients feel appreciated and reflects positively on your company.

5. Revisit old clients.

You may have lost some clients over the years, but as your company has evolved and introduced new products and services, it’s time to revisit your old clients and introduce them to all the new services you have to offer. As they say, it is easier to keep an existing customer than market to a new one. As they are already familiar with your company, old customers will feel comfortable working with you so all you need to do is convince them that you have something of value to offer them. Keep in touch and reach out to them whenever you are offering a new product or service. It’s also a good idea to keep in touch with former clients through a newsletter where you continually offer tips, solutions, and other helpful information.

6. Offer new services and products.

A great way to increase your sales is by adding new products and services to your existing line. This gives you a greater range to market to a wider target audience. It also gives you a reason to pick up your marketing. You can promote new products and services with a special announcement or create buzz and anticipation leading up to the launch. Make sure the services and products you choose to add complement your current line so you keep up a consistent brand image.

7. Establish a referral program.

Similarly to a loyalty program, with a referral program you are rewarding your loyal clients who continue to use your service and then recommend it to others. A referral program is based on word of mouth marketing where one client tells their friend or colleague about your company and refers them to you. If their colleague signs up for your services then you would reward the original client for their referral. They can be rewarded with discounts, upgraded services, samples, exclusive perks, and more.

For more information on Pronited and to become part of the global tribe, visit www.pronited.com