Big Wave Surfing Book Takes Two More Business Book Awards from New England and London Book Festivals Bringing the Total to 9 in 2011
EDEN PRAIRE, MN — Feb 01, 2012 / (http://www.myprgenie.com) — Big Wave Surfing Book: Extreme Technology Development, Management, Marketing and Investing was named the 2011 winner in the How To category by the New England Book Festival at their annual awards show held recently in Boston. The prestigious event honored this year’s grand prize winner Edward J. Delaney’s “Broken Irish” (Turtle Point Press) at the Omni Parker House in Boston in January. Each year the New England Book Festival has its annual competition honoring the best books of the holiday season.
Big Wave Surfing, Extreme Technology Development, Management, Marketing and Investing was also honored by the London Book Festival as a runner up in the same How To category. The London Book Festival honors the best of international publishing. This year’s grand prize winner was Rick Robinson’s political thriller “Writ of Mandamus” (Headline Books Inc).
The winning books, authors, and publishers from each category were announced in January and were honored at a dinner held recently in London.
These new announcements solidifies Big Wave Surfing as one of the top business books of 2011. With nine awards in 2011, more than any other business book in the U.S., Big Wave Surfing has confirmed its popularity with reviewers and readers alike. When it launched in late March it stayed on Amazon’s #1 ranking for Business and Investing as well as Computers and Internet for most of the week.
According to the author, Dr. Thurber, “I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching economic, political and social effects both now and into the future.
As the book points out, it’s critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it’s clear that technology is rapidly altering the landscape and that the landscape is rapidly altering technology.”
Thurber continues. “We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption.”
Thurber says like the physical surfers who ride the big waves at a beach like Mavericks these new concepts won’t “always be pretty and in fact it may be down-right dangerous. There will be winners. There will be wipeouts and losers. But if we don’t boldly embrace the next wave, the innovation economy, then profound structural changes will occur in American society.”
Are we ready for the new innovative economy and new forms of American manufacturing? Readers can find out in the pages of Big Wave Surfing.