AppCampus To Crowdsource Its Soundtrack

Helsinki, Finland – May 14th, 2012

AppCampus, mobile application development program implemented by Microsoft, Nokia and Aalto University, is using the power of the crowds to find a unique soundtrack to complement its video materials. The contest for the best tune is open for the next three weeks on the Audiodraft platform, a crowdsourced music service that connects companies with thousands of sound designers and musicians from over 90 countries.

AppCampus is looking for a crisp, fresh and energetic tune that would convey the spirit of the fast-paced young-minded program. The winning bid will be rewarded with 2500 USD.

“AppCampus is an unprecedented opportunity for entrepreneurs to put their ideas into practice and create world-class mobile products”, comments Pekka Sivonen, Head of AppCampus. “We want the program’s audio identity to be energetic, upbeat and unique. The best way to accomplish that is through crowdsourcing”.

“We are thrilled to host a competition for AppCampus’ soundtrack on our platform”, says Teemu Yli-Hollo, CEO of Audiodraft. “Our global community of sound designers and musicians has already helped companies like Nokia, YLE, Microtask and more to find their customized tune and we are sure AppCampus would be no exception”.

The AppCampus program has been set up to foster the creation of innovative mobile applications for the Windows Phone ecosystem and Nokia platforms, including Symbian and Series 40. Over the next three years Microsoft and Nokia will invest up to €18 million into the program to nurture the development of innovative ideas and boost this new mobile eco-system.

The overall aim of the program is to create a new generation of successful mobile startups. AppCampus is intended to attract thousands of application proposals from students, entrepreneurs and other talented individuals with various backgrounds from all over the world. Within the AppCampus program, mobile entrepreneurs can benefit from comprehensive support, training in mobile technology, design and usability, and funding to create innovative new mobile apps and services.

Audiodraft helps companies to outsource their audio productions through engaging sound design contests. With Audiodraft companies can easily request and buy custom-made music and sound designs either through commissioned competitions or through the existing marketplace.

For more information about the competition visit http://appcampus.audiodraft.com/