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Ovum states from Gamekeeper to Poacher: TV Advertising’s Digital Opportunity

八月 11th, 2015

London, 10 August 2015 – Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to increase to US$224 billion in 2020, testifying to the medium’s enduring strength at a time when it is being challenged on multiple fronts.

Ovum: Adobe and IBM are on top for enterprise digital marketing platforms, but Oracle and Salesforce increasingly threaten

七月 30th, 2015

Melbourne, July 29, 2015 – A new report* by global analyst firm Ovum has found Adobe to be the overall market leader for digital marketing platforms, followed closely by IBM, Oracle, and Salesforce. SAS and Teradata are the market challengers and new market entrant Marketo is a follower. These vendors share three-quarters of the annual US$5bn global market spend on digital marketing platforms.

Ovum says publishers face a digital dilemma as consumer habits change

七月 15th, 2015

London, 14th July 2015 – According to a new forecast by global analyst firm Ovum, the revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74bn in 2019, up from US$41bn in 2015 which is a compound annual growth (CAGR) rate of 13%. This is despite a fall in the annual consumer publishing print revenues of almost US$30bn in the same time frame.

The Next Global Streaming Video Opportunity: Ovum Backs the Gulf

六月 30th, 2015

Melbourne, 29 June 2015 – The launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video market in the region. Traditional cultural barriers that previously made outside companies hesitant about launching in the region, the core of which is the GCC, are starting to fall and the industry is starting to react.

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