London, 10 August 2015 – Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to increase to US$224 billion in 2020, testifying to the medium’s enduring strength at a time when it is being challenged on multiple fronts.
London, 5 August 2015 – Utilizing big data analytics to personalize the customer experience will be crucial for telcos to manage customer churn and improve loyalty, says Ovum. It takes on average, at least 3.5 years for telcos to break even on SAC (subscriber acquisition cost), however the average customer lifetime for telcos is currently only 2 years.
London, 4 August 2015 – At the Mobile World Congress Asia edition in Shanghai in July, Chairman of China Mobile, Xi Guohua, took a bold stand by stating that in order to capture the next wave of the mobile Internet, mobile operators and OTT players must work together.
Melbourne, July 29, 2015 – A new report* by global analyst firm Ovum has found Adobe to be the overall market leader for digital marketing platforms, followed closely by IBM, Oracle, and Salesforce. SAS and Teradata are the market challengers and new market entrant Marketo is a follower. These vendors share three-quarters of the annual US$5bn global market spend on digital marketing platforms.
London, 22 July 2015 – According to a new research* by global analyst firm Ovum, China Mobile is ranked in first place, Vodafone in second, and India’s Bharti Airtel in third as the three largest mobile operating groups in the world in terms of proportionate subscriptions.
London, 21 July 2015 – According to a new forecast* by the independent telecoms analyst firm Ovum, total handset sales are expected to grow from 1.88 billion to 2.16 billion units between 2014 and 2020, at a compound annual growth (CAGR) rate of 2.4 per cent.
London, 14th July 2015 – According to a new forecast by global analyst firm Ovum, the revenue generated each year by digital consumer publishing – the electronic versions of books, magazines, and newspapers – will grow to US$74bn in 2019, up from US$41bn in 2015 which is a compound annual growth (CAGR) rate of 13%. This is despite a fall in the annual consumer publishing print revenues of almost US$30bn in the same time frame.
Melbourne, 6 July 2015 –According to Ovum’s latest market size and forecast report on information management software*, the big data software market will grow nearly sixfold by 2019.
Melbourne, 29 June 2015 – The launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video market in the region. Traditional cultural barriers that previously made outside companies hesitant about launching in the region, the core of which is the GCC, are starting to fall and the industry is starting to react.