Euronews launches its BBM Channel

Lyon, France, 19 May 2014 – Euronews today launched its official BBM™ Channel on BBM, a leading mobile messaging platform for private and secure communications. Every day, throughout the day, the Euronews BBM Channel brings the most important international news to BBM users across BlackBerry, Android™ and iPhone smartphones. Users can also react to the latest world news and post comments.

With this launch Euronews can now reach an audience of more than 85 million active BBM users per month. Launched first in English, the Euronews BBM Channel will be promoted by an international campaign in 50 countries across Europe, the Middle East and Africa*.

Damien Marchi, Director of Product Marketing and Innovation at Euronews, said: “Our presence on BBM perfectly fits with our strategy to offer the right content, in the right place, at the right time. The Euronews BBM Channel lets us reach in real time the 85 million monthly active users of BBM, whose popularity goes well beyond the circle of BlackBerry smartphones users and now includes Android and iPhone devices users.”