Genpower: Sure steps towards becoming a global giant

(haberindeks.com) – Ankara, 12.08.2011 – Genpower Generator, with its network of sales and after-sales services created at home and abroad exports 75 percent of production to more than 100 countries in 7 continents. Eastern Europe, Latin America, Africa, Middle East, Turkic Republics, and Asia Pacific in terms of exports are among the leading regions.

Pınar Makine, which was carrying out activities in the district of Ulus in Ankara at that time 19 years ago about electricity, equipment and hardware, was founded by Mujdat Uslu. When we came to the year 2000 it was time for Pınar Makine which was performing all work diligently to create its own brand and make its own production. Genpower made a rapid entry to the sector as a new generator plan. While in 1999 during the economic crisis, many companies closed down their shutters, Mujdat Uslu saying “if there is a crisis, there are opportunities,” realized Genpower which after 11 years was to increase to the world’s largest power generator company. The name Genpower comes together from the words “gen (gene)” and “power” and has been inspired from the idea that the strength, tenacity and intelligence of the Turkish Nation comes from their “Genes”.

Customer oriented approach
Genpower which only in its 11th year has shown the success to have the ownership of the world’s largest power generator plant and to take its place among the fastest-growing companies, monitors changing customer needs closely and targets high customer satisfaction.

Genpower Generator is the market leader in Turkey and abroad is at the 7th rank between the energy giants. While surely stepping forward to the purpose of becoming the world’s leading brand, the importance Genpower Generator is giving to the production process, shows that Genpower Generator not only cares about the amount produced but also the value produced.

Wide range of products
Genpower Generator offers a wide range of products and an opportunity to make choices to its customers. Genpower Generator offers diesel, gasoline generators, welding generators, lighting towers, agricultural products, basic and HMI synchronized systems from 1 kVA to 3500 kVA, provides products and services to their customers with low cost and superior technical specifications, an in order to achieve highest quality product t chooses manufacturers of engine and alternator whose quality is renown worldwide as a partner. Genpower undertakes the representative of VOLVO PENTA in Turkey and Iraq as a single representative and is in the position of the world’s largest user.

The target is Export of $ 500 million
In the report of 2010 export figures of Turkey’s 1000 largest companies, with other words in the list of 1000 companies which contribute most to the national economy, Genpower Generator was among the top names. The total direct exports of Genpower Generator Group companies and together with the registered sales amount of export to customers who want to make their own export, the direct and indirect exports total amount was $ 83 million 283 thousand 908. With these figures, the company was at rank 147 of the list in which the largest exporters of Turkey were listed. Genpower’ s target of direct and indirect exports within the next 5 years is $ 500 million.

In order to take the Far East market to close marking, Genpower Generator has built a large factory in Wuxi province in China. The factory will be operational in August 2011, and soon it will be provided that the brand dominates the Far East market.

In Singapore which is one of the world’s most important trade and distribution centers the Genpower Asia sales and distribution center was established in an area of 4 thousand m2. The Genpower Asia team which was created with the election of the most professional people in the sector, is in a position with a significant owner of the stock of nearly $ 10 million. However, by opening sales and service centers in this region of Bangladesh (Dhaka), Indonesia (Jakarta), Vietnam, India (Chena)it was provided that sales in this countries with a high potential were made through the Genpower central offices.

With the Genpower sales and distribution center which very recently will be established in the United States, New Jersey with an area of 13 thousand m2 it is aimed that the brand Genpower becomes one of the America’s leading brands.

Genpower Generator also sees the European market as an important target. Therefore, the construction of the factory in Frankfurt in the region of Oder with an area of 17 thousand m2 holds on. In the Genpower Generator factory in Germany which will open; standard, gasoline, diesel generators, as well as biodiesel, natural gas, oil-powered generators will be manufactured. Genpower Generator is in a leading position in the Middle East and Turkic Republics market.

It added strength to strength with Tüzmen
The former state minister KÜRŞAD TÜZMEN who contributed very much in Turkey’s development and the development of exports, joined the Genpower Generator family as a member of the Board of Directors of Genpower Generator on August 1, 2011. The objective is to bring Genpower Generatoreven loser to the peak with Tuzmens’ knowledge, business experience.

Formula 1: uninterruptible power supply
Singapore which we know with its turtles this time will host “speed” and its uninterrupted energy will be supplied by Genpower.

The uninterrupted energy support of the 2011 Formula 1 Singapore Grand Prix which will be held in Singapore on the 25th September 2011 will be provided by Genpower. For illumination of this special race which is being held at night, Genpower as a Turkish brand will provide uninterrupted energy support with 26 units of GPR550 and a total 15 MW power plant.