transcosmos Releases Communication Platform for Entertainment & Events with Leonis

transcosmos inc. have built and now releases communication platform for entertainment and events, connecting LINE’s chatbot, e-ticket and e-commerce services. Starting with Sanrio Company, Ltd. (Headquarters: Tokyo, Japan; President Chief Executive Officer: Shintaro Tsuji; hereafter, Sanrio), the service will go live from mid-February, 2017.

The service enables brands to sell e-tickets on their e-commerce websites as well as issue tickets via LINE by connecting “transcosmos eCommerce HUB (hereafter eCommerce HUB)”, an integrated e-commerce platform offered by transcosmos, and the feature to receive tickets via LINE, supported by “Quick Ticket”, an e-ticketing system offered by Leonis. At the same time, by combining “Reply.ai”, a platform to build and manage bot which transcosmos sells exclusively in Japan, with human support offered by transcosmos’s chat operators, brands can offer one-stop service from selling/issuing e-tickets, distributing contents, to communicating with customers before and after their visits. Furthermore, the service realizes precise One to One marketing at real time, introducing character items when customers buy e-tickets as well as sending coupons for them to use in store when they enter the facility.

● As a start, delivers “Sanrio Puroland Online Passport (Quick Ticket)”. Buy & Talk with Hello Kitty!
The service goes live in mid-February for Sanrio Puroland. Customers who purchase Sanrio Puroland e-tickets on Sanrio Online Shop (https://shop.sanrio.co.jp/), the company’s official e-commerce website, will receive e-tickets from Sanrio’s official LINE account. Those customers will receive thank you message from Hello Kitty as they purchase the tickets and can communicate even after they enter the land, receiving information on facility, character items, and more. The service allows Sanrio to communicate with their customers in and outside of the land from the time customers purchase e-tickets.

■ Service Framework (for illustration purpose only)

● Build new communication with visitors via LINE, from the time they purchase e-tickets
LINE-based e-ticketing further improves convenience as well as allows having close communication with the fans via LINE that drive greater brand affinity. It also offers new customer experience by sending contents from inside or outside of the facility, before and after customers’ entry.

●Reduce ticket selling cost
Brands can sell e-tickets via online shops instead of selling traditional paper-based tickets that require high management/delivery cost and are hard to sell (or too costly to sell).

●No additional entrance/staff training required
“Quick Ticket” collects tickets just by “Stamping” on smartphone. Brands can apply the same operational process as the paper-based tickets, no special entrance required.

●Promote related product purchase/repeat purchases
By connecting communication tool, ticket system and online shop, brands can deliver messages that promote customers to purchase related items as well as promote repeat purchases by having continuous communication.
Building on this service, transcosmos and Leonis continue to drive developing innovative technology which transforms digital marketing for entertainment and events to support the clients.