transcosmos Releases “DECode”, its Original DMP service Leveraging AI, Analyzes Communication Data such as Ads and Chats

[Tokyo, Japan, February 22, 2017]  transcosmos inc. today announced that the company will release “transcosmos decode (hereafter, DECode)”, its original DMP (Data Management Platform) service, from April, 2017. DECode integrates communication data gathered via various channels including website, e-commerce, call center, SNS and chat on cloud, and analyses / leverages the integrated data, tapping into the cutting-edge AI / machine learning technologies. The company offers a special trial campaign, “free initial cost + monthly charge from 100,000 yen”, for the first five clients and aims to win over 10 corporate clients within the year.

■ Why Integrated Channel Communication Now?
As communication channels continue to diversify, consumers today gather information, request purchasing advices, book and purchase products and use customer support services, moving across multiple channels. As a result, brand value heavily relies on the variety of channels businesses offer and the customer experience each channel provides. However, since it is quite difficult to integrate various databases such as ads response history, e-commerce purchase history and call response history that scatter around the company, and to link multiple systems, there has been a limit in cross-channel and cross-database communication.

With the emergence of DMP, it became easier to connect databases and set link to external systems on cloud. Still, it requires enormous time and effort to develop a framework to name-match / link and “integrate” databases across channels, “visualize” the results of data analysis using BI tools and other methods and to “autonomate” marketing activities by connecting to external systems.

■ “DECode” helps you to achieve Digital Transformation
Now, to solve the three challenges, namely “Integration”, “Visualization” and “Autonomation”, transcosmos releases “DECode”, its original DMP service. “DECode” is a DMP build / operations support service package for integrated channel communication which starts from the smartphone. By analyzing and “decoding” the communication data including consumer minds and behaviors, the service helps clients to offer WoW experience to each individual consumer to create their fans and to become the company of choice.

Combining a wealth of experience in outsourcing services and know-how on research and analytics that transcosmos owns in digital marketing, CRM and customer support arena, while leveraging the cloud service offered by Treasure Data K.K. (Headquarters: Tokyo, Japan; Corporate Vice President and General Manager, Japan: Hideyuki Mitsuhashi), the service enables clients to build DMP environment at more affordable cost than ever before. The service is highly unique, providing operational support for integrated channel communication based on data analysis by leveraging DMP for wide-ranging purposes from promotion, sales to customer care and connecting it with the cutting-edge AI / machine learning technologies like “DataRobot”.

The monthly charge for the ASP service varies based on data volume and used features, allowing the clients to start small and scale on phased approach, gradually increasing the data volume and channels based on the performance. The service also allows clients to set link to external systems such as BI tool like “tableau”, auto reply bot on chat / messaging apps as well as to leverage third party data. transcosmos offers required operational resources and framework, combining the outsourcing services and various solutions the company owns. transcosmos analytics, a team of specialists, supports highly advanced analytical tasks as required.

transcosmos, as a strategic global partner for clients to achieve digital transformation in integrated channel communication, aims to contribute for clients to improve their brand value and profit, lift consumer satisfaction and create WoW experience for their customers, through offering the service for broad-based clients in Japan and abroad, while driving its effort to expand the features and services of “DECode”.

■ Reference: DMP / AI Imperative for “Digital Transformation”
To become the “company of choice”, accommodating the changes in market and technological trend, it is a must to go beyond the traditional, overloading mass communication and to create your fans by offering WoW experience to the consumers by providing seamless, integrated channel communication, attending the needs of each one of the consumers, capitalizing on big data and digital channels. transcosmos believes that it is imperative to develop an environment where businesses can effectively utilize DMP and AI in the roadmap for “digital transformation” in integrated channel communication.