NTT Resonant Launches Nikko Guide Powered by Goo

TOKYO, Oct. 2, 2015 /PRNewswire/ — NTT Resonant (Minato-ku, Toyko, CEO: Masahiro Wakai) has initiated a proof of concept for Nikko Guide (URL: http://beacon.goo.ne.jp/) powered by goo, an app using Beacon (*1)  at 113 locations for sightseeing spots and shops in the famous sightseeing area of Nikko in Tochigi Prefecture. This will be the first demonstration of a tourism app using Beacon technology to link location information and user-generated information. It will take place in the Nikko area, including the World Heritage Site of the Shrines and Temples of Nikko. (*2)

Beacons are simple to set up and their signal strength can be adjusted with ease. Using Beacons, shops can send information regarding their current sales campaigns and other important information to visiting customers. Additionally, customers can set it up by themselves so that they automatically receive tourist information or shop information during their visit. Beacons can also share, in real time, updates by other visitors such as, “Right now, the fall leaves are amazing here.” Similarly, helpful information and word-of-mouth communication can be shared like “There are bathrooms you can use,” “There’s a smoking area,” “There are people who speak English” and “There’s a free Wi-Fi hotspot.”

This application will have support for Japanese as well as English, Chinese and Korean.

This proof of concept will verify the efficiency of the app in offering information to both domestic and international travelers in cooperation with various locations. We will work to develop this service to contribute to the regional economic growth and to further increase convenience for users hereafter.