Androids for Every Indian

The recently launch Android One aims to makes smartphones more accessible for the Indian population with a price tag of €105, helping connect the nation. The news was welcomed by ding*, the world’s largest top-up provider who are now calling on the Indian Diaspora to ensure people get the most out of their smartphone by keeping it topped-up.

In a country where the majority of data plans are pre-paid, top-up is going to play a vital role in maximising the potential of the Android One in India. The Indian Diaspora, who send approximately $70 billion back home through traditional money remittance channels every year, are in a strong position to help fuel this technological advancement by helping to keep the smartphones of their friends and families topped-up.

“Google are making great strides in making smartphones a reality for the majority world where access to the internet can have a very real positive effect on people’s lives. To make sure those phones are maximised, we’re calling on Indians living abroad to send top-up to their loved ones back home to unlock the potential of the Android One,” says Mark Roden CEO of ding*.

Smartphone penetration in the majority world is below 25% but growing fast, driven by Android sales. Growth figures at ding* reflect the strength of Android with twice the amount of app downloads done so on Android phones rather than iOS.

Big global players such as Google recognise that smartphones have the power to bring improved communications and access to information to the masses across the majority world. As they continue to develop solutions to make smartphones more accessible, ding* will continue to ensure they remain topped-up – playing a vital role in connecting the people of India.