Distribion Becomes Newest LIMRA Strategic Partner

Dallas, TX — Feb 27, 2012 / (http://www.myprgenie.com) — Dallas-based Distribion, Inc., a leading provider of multi-channel distributed marketing automation solutions for the insurance and financial services industries has been selected as the newest LIMRA Strategic Partner. The two companies made the announcement on the first day of the LIMRA Dist ribution Conference, one of the insurance industry’s most important annual events.

Sean F. O’Donnell, Client Relationship Director at LIMRA, said that the new strategic partnership will allow the two organizations to work together in helping the financial services and insurance industries harness the power of technology to solve the marketing problems that the industry faces. “The rapid growth in the number of communications channels by itself would pose a challenge to the industry, but when you add in changes in the way consumers seek out information about insurance and financial services products before they buy, and it’s clear that old marketing models no longer work,” O’Donnell said.

Edgar Rodriguez, Executive Vice President of Marketing & Sales at Distribion, added, “When you look at the big picture for insurance marketers today, from brand and regulatory compliance to the addition of new communications channels like social and mobile, the complexity can be overwhelming. We’re new strategic partners for LIMRA, but we’ve been helping insurance and financial services companies simplify the marketing process for over six years.”

As partners, Distribion and LIMRA will work together on projects that benefit LIMRA members, including research, joint publications, and presentations. Distribion will be in attendance at four LIMRA conferences this year, starting with this week’s Distribution Conference.