Skoda Auto Promotes Its New Fabia Model Via The MyClick Mobile Marketing Platform

US – December 3, 2008 – Automobile maker Skoda continues to use MyClick, the World’s leader in mobile image matching, to promote its newest car model, Fabia. Skoda is utilizing a mobile WAP site MMS MyClick advertising platform to deliver a unique brand experience to consumers on their mobile devices.

MyClick’s image recognition technology allows Skoda to reach end users with instant services wherever they are and build up its user base. Skoda is using MyClick to provide an interactive platform where mobile users can access “Believe In Life” information by simply clicking their mobile phone camera.

Justin Tsang, CTO of MyClick Media Ltd., said, “Skoda is our loyal customer. It continues to adopt our image recognition platform to reach mobile users anytime, anywhere. Users just need to capture the Fabia logo via their mobile device cameras and send the logo image through MMS to 106631111 to receive the “Believe In Life” information including latest product and road show details, test drive booking, MV and video clip downloads and ringtone customization as well as other fun and entertaining information. “

About MyClick Media
MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumers touch points and are leveraging MyClick’s robust back-end data-reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk for more information.