URFILEZ LAUNCHES FIRST MUSIC STREAMING APP FOR SMART PHONES IN BAHRAIN

New York — Oct 03, 2011 / (http://www.myprgenie.com) — UrFilez, (http://www.urfilez.com), a leading digital music provider in the Middle East, Africa and Asia, has launched a music streaming service in Bahrain to empower mobile phone users to get unlimited music on the go. UrFilez Music App is available for multiple platforms and devices, including iPhone, Blackberry, and Android phones.

“There’s a growing demand for music in the emerging markets and people in Bahrain are constantly looking for services that give them easy access to their favorite music,” said Hassan Miah, CEO of UrFilez. “With the UrFilez Music App, not only can users stream music 24/7 without having to compromise their budget, but they can access unlimited music anywhere they go.”

UrFilez recently formed a partnership with Batelco, one of the leading telecom companies in Bahrain. “Now with our partnership with Batelco, one of the largest telecom companies in Bahrain, Batelco users in Bahrain can now use the UrFilez Music App for FREE to stream unlimited music to their mobile phones,” says Miah. “UrFilez is committed to staying at the forefront of digital music technology to make sure that users can easily tap into a rich variety of regional and international music by all major record labels.”

“This is great news, especially for the youth market that has a huge demand for music on their mobiles. With a vast choice of international music, UrFilez and Batelco will be a winning combination,” said Batelco Group General Manager Media Relations Ahmed Al Janahi.

The app can be easily downloaded from online stores such as Apple’s AppStore, Android Marketplace and UrFilez.com. UrFilez Music App uses a ground-breaking music recommendation engine that analyzes the beat, tempo and genre of the music being played. With a simple tap on the screen users can tell the app which tracks they “like” and “dislike.” Based on this influence, it automatically chooses similar music and personalizes their radio channel according to their taste in music.

Batelco users can now enjoy music from all the prominent international major labels as well as local and regional Arab artists.

About UrFilez

With an experienced team of technology and music experts across the globe, UrFilez has developed a number of innovative digital music platforms for both mobile and web users. Headquartered in New York City, USA, UrFilez offers licensed music from all major labels and is the only company that offers DRM-free MP3 service in the emerging markets. The company’s innovative music applications have enabled them to forge partnerships with international telcos such as Batelco, Zain and Etisalat. For more information, please visit www.urfilez.com.

About Batelco

Batelco Group, listed on the Bahrain Stock Exchange, is the leading integrated communications’ provider in the Kingdom of Bahrain and a company of reference among the region’s key telecommunications players for innovation and customer experience. Batelco serves both the corporate and consumer markets in the most liberalised and competitive environment in the Middle East region. It delivers cutting-edge fixed and wireless telecommunications services to its customers in Bahrain, Kuwait, Saudi Arabia, Jordan, Yemen, Egypt and India. The Batelco Group of companies offers end-to-end telecommunications solutions for its residential, business and government customers in Bahrain on Next Generation, all IP fixed and 3.5G wireless networks, MPLS based regional data solutions and, GSM mobile and WiMax broadband services across the countries in which it operates.