Stance, iPad 2 Stand, Hits Quirky’s Online Store

New York, NY — June 8, 2011 — Today marks the official release of Stance — a socially developed iPad 2 stand. Stance is an iPad 2 stand which fits in cup holders and adjusts to different heights and angles. Grab Stance for a drive in your car or a run on the treadmill. You’ll be able to make the most out of your time on the go. Check out this video here to see Stance in action.

Stance comes equipped with a snap fit iPad case, a telescoping arm and a cup shaped base. Its intelligent design allows you to move and lock your iPad 2 in an array of angles including portrait and display mode. It fits in securely in a wide range of cup holders and allows room at the bottom of the holder to store your power cord and headphones. When you are ready to move again, the telescoping arm collapses and stores within the cup shaped base.

Stance is the 144th product designed and developed by the Quirky community since Quirky’s launch on June 2, 2009. Two weeks ago, Quirky was approached by a retail partner to create a cupholder iPad stand that would rise above the competition. In just one week, over 297 people came together to develop this concept from sketch to store. Stance is now available in the Quirky store for $28 presale ($30 MSRP) with a threshold of 1400 commitments.

You might remember other successful Quirky products including the Cloak, a sleek, sturdy iPad case; the Space Bar, a USB shelf for your computer screen; Pivot Power, a flexible power strip; and the PowerCurl, a cord wrap for Apple’s MagSafe power adapter.

Quirky engages participants to collaborate in every aspect of product creation — from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $10, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the direct sale of a Quirky product goes back to these influencers.

Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.

The final product becomes available for presale in the Quirky online store (quirky.com/products). Once the product hits its presale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.