How to Resuscitate Marketing
DALLAS — Apr 27, 2011 / (http://www.myprgenie.com) — Marketing is dead.
Before rejecting the idea, think again. The truth is that only a tiny fraction of a marketer’s time is actually spent on marketing — that is, on creating demand for a product or service, shaping the brand, and supporting sales.
Sales is an endangered species. In many organizations, sales people spend 20-40% of their time recreating marketing assets that already exist elsewhere, or customizing and personalizing materials they need.
How do you revive them both and drive revenue? The Distributed Marketing Blog looks at the processes and tools that technology can provide to enable marketing and sales to focus on their core jobs. The article is online now.
About The Distributed Marketing Blog
The Distributed Marketing Blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.
New articles are posted three times per week, and guest posts and article ideas are welcome. To read today’s post, visit The Distributed Marketing Blog, or subscribe to the site’s regular updates via RSS feed, Twitter, or MyPRGenie.