Olympics Fans Across ChinaAnd Cheer On Favorite Athletes Via Their Mobile Phones
BEIJING, China — August 19, 2008 – China Mobile is using the power of MyClick, the world’s leading image matching mobile marketing platform, to excite, entertain, engage and reward users during the Beijing 2008 Olympic Games. China Mobile’s unique “Share a Wish” Promotion is taking place across China and on-site at the Beijing games.
Across China, China Mobile phone users are invited to take a photo of any China Mobile logo appearing on publications, billboards, websites or TV and send the image by MMS to 10663111164 or email to s@myclick.cn to cheer on their favorite athletes and to receive the Olympic themed ringtone downloads courtesy of China Mobile.
Visitors to the China Mobile Olympic Pavilion at the Beijing games can simply use their mobile phone camera to take a photo of any China Mobile logo or an image of the “Minds Meeting Point” and “Music Ringtone Download” images appearing in the Halls and projected on ceilings and send the image on MMS to 106631111 or send an email to receive a WAP link for them to leave good wishes and cheer for the Olympic athletes at the Beijing 2008 Olympic Games and to receive a special Olympic themed ringtone, compliments of China Mobile.
MyClick’s image matching technology is a ground-breaking and unique photo recognition mobile marketing platform. It empowers all mobile users with the ability to enjoy exciting and exclusive infotainment and mobile-commerce information upon demand. Through MyClick-enabled images, users can access instant interactive content from all media forms such as newspapers, magazines, TV, billboards and content on the Internet. With MyClick, users can perform photo and product searches, join in user generated photo-blogging, and take part in fun games such as treasure hunts and lucky draws as well, or receiving instant gifts and rewards from marketers.
Justin Tsang, Chief Technology Officer, MyClick Media, said “We’re honored and proud to be a technology enabler for China Mobile to heighten the fun and encourage participation and sharing amongst Visitors to their Pavilion during the Olympics, as well as to extend the convenience of cheering on favorite Athletes throughout the Olympic Games across China.”
About MyClick Media
MyClick is a pioneer of image recognition mobile marketing that utilizes photo matching, digital content and customer relationship management to form a global breakthrough media convergence platform. Users click on MyClick-enabled logos, objects and images for ‘one click access’ to mobile Internet content, services, rewards and gifts via email, SMS and MMS on demand anytime anywhere. Marketers can place MyClick enabled images on any media format to build user communities with a simple, fun and convenient rich media platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation.