New book offers step-by-step guide to successful salesmanship

TORONTO , Ontario (MMD Newswire) November 15, 2010 — Selling Q&A’s: A Guide for Outside Salespeople by Gino R. Sette seeks to prepare salespeople for greater success in everyday sales situations by answering a variety of sales-related questions with techniques proven by research and experience.

Sette boasts 26 years of sales management experience in virtually
every business sector and is the president of an international sales
training and performance improvement company. In Selling Q&A’s,
readers will glean the fruits of Sette’s labor-the knowledge and
techniques that top salespeople use every day to close the big deals.
Delving into topics such as relationship building, territory management
and closing techniques, Sette seeks to provide the answers that
separate the truly successful salespeople from the simply mediocre.

“If you are aware that your selling strategy needs help, you are already
ahead of the pack,” says Sette. “That self-awareness will lead you to
the answers and insight you need to improve your performance.”

Rather than a typical selling guide that requires readers to slog
through several chapters to find pertinent information, Sette has
designed Selling Q&A’s so that busy salespeople can quickly access
the answers to their specific questions. Written by an experienced
salesperson, the book is structured as a series of questions and short
answers following the typical sales process from qualifying through
closing. Each question is spelled out in the table of contents, allowing
readers to locate the answers they need without wasting time.

Selling Q&A’s: A Guide for Outside Salespeople is available for sale
online at Amazon.com and other channels.

About the Author
Gino Sette is a highly regarded sales trainer, negotiator and coach
with 26 years of sales management experience with over 300
organizations representing virtually every business sector, including
financial services, communications, technology, media, information,
transportation, energy and recruitment. He is the president of Sales
Factor Enterprises, an international sales training and performance
improvement company.