Global business embracing mobile media
(London 8 September 2010) Regus has become the latest business to use the popularity of Apple’s iPhone to reach its customers. The global leader in workplace solutions’ new iPhone App is now available for download via iTunes and will connect customers to Regus’ network of 1100 locations in 85 countries.
There are hundreds of thousands of apps available for Apple’s smartphone, which has already sold over 50 million units. Many retail consumer businesses are already using Apps to reach their customers. A recent Regus survey showed that globally, 40% of companies have successfully utilised social media as a revenue generation tool. Business to Business apps are growing in popularity, with successfully apps such as Salesforce, Evernote and Dropbox becoming top downloads. In the past, business-focused enterprises have been slower to use mobile and social networks to engage with their market; however with companies increasingly using apps to give greater access and flexibility to their customers, Regus joins the market alongside, Morgan Stanley who released a research App in late August as well as companies such as Staples and UPS who also offer their own highly successful business apps.
Designed and built by London based Wavana Interactive, the application enables customers to search Regus’ global network to locate centres to suit their business needs.
Search – Users can easily locate their nearest Regus centre on the go using GPS (including filtering by facilities), locate it on a map and get turn by turn directions. The app also includes an innovative Augmented Reality feature which overlays locations and distances of Regus offices over a real-time view from the camera.
View – Full description of each centre, its facilities and photos are provided.
Enquire – A range of enquiry options include one tap calling, requesting a call back or scheduling a centre viewing
Book – With a few simple taps users can make a booking for a meeting room or day office through the app
Share – Share details of office locations with meeting attendees and colleagues
The iPhone App is expected to become a particularly important tool for the current 500,000 Regus businessworld customers across the world, by giving real time updates customers can have visibility of the rapidly growing network ensuring they always have the most up to date information to hand, where ever, and whenever they need it.
“With so many companies using our flexible work solutions, Regus recognizes the need this innovative and unique solution to support mobile workers around the globe. Technology is changing how we work, and the workforce is becoming more and more mobile. The Regus iPhone App is the perfect tool for the mobile worker on-the-go to locate a suitable centre to drop in and work,” said Mark Dixon, CEO of Regus.
About Regus
Regus is the world’s leading global provider of innovative workplace solutions, with products and services ranging from fully equipped offices to professional meeting rooms, business lounges and the world’s largest network of video communication studios. Regus delivers a new way to work, whether it’s from home, on the road or from an office. Clients such as Google, GlaxoSmithKline and Nokia join thousands of growing small and medium businesses that benefit from outsourcing their office and workplace needs to Regus, allowing them to focus on their core business.
Over 650,000 clients a day benefit from Regus facilities spread across a global footprint of 1,100 locations in 500 cities and 85 countries, which allow individuals and companies to work wherever, however and whenever they want to. For more information please visit: www.regus.com