JMI appointed by UBS to support global partnership with Formula 1

London/Indianapolis: 23 August 2010 – Just Marketing International (JMI), the global leader in motorsports marketing, has been retained by UBS as the company announced today it will become a Global Partner of Formula 1™. JMI closely advised and guided UBS on its entry to the sport.

Through its motorsports marketing expertise, JMI will now continue to support the UBS global sponsorship team, by providing a range of services including its strategic counsel, account management, hospitality and communications disciplines. JMI’s Client Services International division, based in London, will lead the account through a dedicated team, with continued specialist support from the agency’s US headquarters in Indianapolis.

“All of us at JMI are delighted that UBS has chosen Formula 1™ as a global sponsorship platform,” said Zak Brown, Founder and CEO of JMI. “The partnership has strong alignment to UBS’s truly international stature and strategic business objectives, particularly in key growth markets.” He continued: “We are proud to add UBS to our cherished portfolio of clients and privileged to support another fine brand in its introduction to and ongoing presence in the sport.”

Michael Willi, Chief Communication Officer, UBS AG, added: “JMI has been a great partner in guiding us into the sport. We now draw on their proven expertise to support us in managing a key sponsorship and branding platform in the special environment of motorsports.”