Fit Kit, Sport Wrap Carrying Case, Hits Quirky’s Online Store

New York, NY, May 21, 2010 — Today marks the official release of Fit Kit — a community-developed sport utility carrying case that holds your electronic gadgets and on-the-go essentials.

Tired of juggling your phone, keys, water bottle and ID cards while working out? Bring your gym bag down a size with Fit Kit, a slim, sporty carrying case that wraps around your arm, water bottle, yoga mat, towel or gym equipment. Fit Kit is constructed of stretchy neoprene with self-adhering velcro so however you roll, the Fit Kit has you covered.

The community took all of your needs into consideration when designing Fit Kit. It includes: one large media compartment that fits most devices with a protective hood and headphone holes; two compartments with water-proof zippers for safely storing valuables; a large pocket slot for ID cards; and two small pocket slots for keys, mints, etc. We also included reflective detailing on the logo, pocket slots and zipper pulls, which provide safety and visibility for night jogs.

Fit Kit is the 41st product designed and developed by the Quirky community since Quirky’s launch on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This week ends the development phase of Fit Kit, and it is now available for pre-sale in Quirky’s online store for $25.

You might remember other successful Quirky products including the Cloak, a sleek, sturdy iPad case; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a writing surface; and the PowerCurl, a cord wrap for Apple’s MagSafe power adapter.

Quirky engages participants to collaborate in every aspect of product creation — from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to these influencers.

Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.

The final product becomes available for pre-sale in the Quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.