bmi launches social media strategy

customers can now engage with the airline on Twitter, Facebook and YouTube

bmi, British Midland International, has launched its social media strategy, featuring news, special offers and customer engagement across Twitter, Facebook and YouTube.

The launch marks part of a larger move towards increased online engagement for the airline, which has recently launched a destination guide widget with Wallpaper* magazine, and has integrated a live Twitter feed into its destination guides.

Callum Adamson, Head of Search and Social Media at bmi said: “To help meet the needs of our ever increasing online customer base we shall now be offering unique content, offers and personal assistance through our profiles on Twitter, Facebook and YouTube.

“We have designed our social media strategy to offer an exponential increase in added value for our customers who choose to engage online, whilst ensuring the sustainability of interaction through a newly re-structured digital team.”