Health Ingredients Market Continues to Boom
November 2014, Amsterdam: One look at the supermarket shelves is enough to know that food products with health benefits are in higher demand than ever. It comes as no surprise then that the industry for health and wellness products is showing accelerated growth. It is expected that the industry will even reach a record-breaking value of about US$774 billion in 2014. This year more than 8,000 visitors and 500 exhibitors from about 94 countries are expected to come together at Hi Europe in Amsterdam, proving once again, the significance of this market for the overall food industry. Taking place from 2–4 December, Hi Europe presents the newest innovations and trends of the food and beverage industry, in one of the largest health & wellness regions in the world.
According to a current study by Euromonitor International, the worldwide market for health ingredients has grown by 6.75% between 2013 and 2014. This shows that products with health and wellness benefits are in higher demand than traditional food products. Until now, healthy and natural alternatives accounted for about 21% of all packaged foods; however, it is predicted that this number will grow by 31% between 2014 and 2019. For example, healthy beverages are actually slowly overtaking from energy drinks on the worldwide market, as consumers are opting for more healthy options, for example health and natural tea varieties. The market of healthy beverages is expected to grow by US$14.5 billion from 2014 to 2019, which is US$2 billion more than the current market value of Energy Drinks.
Euromonitor have also noted another major trend in the beverage industry – milk-based formula drinks. This is a category said to increase by US$4.3 billion in 2014. Another booming section is allergen-free products. On top of the list is gluten-free baked goods, which are expected to grow by 16% by the end of 2014 and are ranked third in healthy foods that are showing continuous growth. Ewa Hudson, Global Head of Health and Wellness Research at Euromonitor International, states: “It is particularly interesting to observe the emerging markets. Between 2009 and 2014 they contributed 87% to the growth of the health and wellness industry in the world, and were also responsible for 60% of the sales of these products”.
On the 2-4 December 2014 Amsterdam will become the hotspot of the global health and natural ingredients industry. Exhibitors from all over the world will present their latest innovations and product lines, and visitors will have the opportunity to gain invaluable industry knowledge across a wide range of conference modules, Exhibitor product showcase, Seminars on product Innovation and Industry Insight sessions, and many other Features and educational opportunities. For all industry-experts, Hi Europe has proven to be the most important platform to meet the right suppliers of health and natural ingredients, network with senior decision makers, and keep up to date with the latest market developments and trends. To register to attend Hi Europe 2014 from 2–4 December in Amsterdam please visit: www.hieurope.com/register/
About Food ingredients Global – the trusted route to market since 1986
Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, extensive data, digital solutions and high-level conferences, are now established throughout the world and provide regional and global platforms for all stakeholders, in the food ingredients industry. Over 500,000 people have attended our shows over the years with billions of Euros worth of business created, as a result. With over 25 years of excellence, our events, digital solutions and supporting products, deliver a proven route to market, with a truly global audience. For more information about the Food ingredients Portfolio please visit: www.foodingredientsglobal.com/
About the Organiser
UBM Live connects people, and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premiere brands such as Fi, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, websites, training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors. UBM Live is a division of United Business Media (LSE: UBM.L, www.ubm.com), a leading global B2B media provider with 6,500 staff in 40 countries. Incorporated in 1918 as United Newspapers Limited, we live by the motto: “We explore, we exceed, you excel.”
For more information about UBM Live, please visit: www.ubm.com.