Southeast Asia’s Biggest Online Shopping Mall Further Invests in mCommerce

Singapore, 16th January 2014 – Lazada, Southeast Asia’s biggest online shopping mall, today announced the expansion of its mobile repertoire with the launch of an app for iPhone and iPad across the region. This launch follows Lazada’s recent investment round of approximately US$ 250 million from investors including retail giant Tesco.

The success of Lazada’s app for Android has prompted the creation of this new app for both iPhone and iPad. Fully optimized for iOS 7, the app allows on-the-go shoppers to seamlessly navigate Southeast Asia’s broadest brand and product assortment across several categories including consumer electronics, gadgets, apparel, shoes and accessories. Customer experience and convenience have always been the highest priority at Lazada and this app launch further adds on to this by offering:

– Fast and smooth navigation of Lazada’s assortment
– Full screen and zooming modus to view products in detail
– Multiple filters to facilitate sorting of products by size, color, brand and price
– Flexible configuration offering usage in more than four language
– Easy and secure payment methods – Credit Card, Cash-On-Delivery and Bank Transfe
– Exclusive discount codes and notifications about special deals

“Driven by the explosive development of low-cost smartphones and tablets we are witnessing technology leapfrogging in the region. Lazada’s mobile traffic has more than tripled in the last 12 months and already delivers a significant share of our revenues”, says Maximilian Bittner, CEO of the Lazada Group. “We believe that mCommerce is the future of online shopping. We have acknowledged the customers’ needs and the great convenience mobile offers – that is why we are now launching our new app for iPhone and iPad.”

According to a study conducted by Nielsen in September 2013, Southeast Asians spend an average of more than 3 hours per day on smartphones.

The new Lazada app for iPhone and iPad is available free of charge from 16th January 2014 onwards.Within the first 72 hours of the launch, users downloading the app will get an exclusive discount of RM30 on any purchase with a minimum spend of RM70. Additionally, Lazada plans to surprise three lucky shoppers who have made a purchase through the new app by giving away three vouchers worth RM500. This lucky draw is eligible to shoppers purchasing using the app from 19 to 31 January.