Award-Winning Former PC Gaming Industry Exec Launches INSTINCT PC at CES 2013

Las Vegas, NV — Jan 09, 2013 / (http://www.myprgenie.com) — INSTINCT PC, a new custom PC manufacturer co-founded by a former award-winning PC gaming industry executive, today unveiled its first gaming desktop to celebrate the company’s launch at the Consumer Electronics Show in Las Vegas, the world’s biggest tech trade show.

INSTINCT PC introduced the DNA-3 gaming desktop, which puts style and customization at the forefront with a wide selection of colors, panels and custom mods to choose from. Aimed at hardcore PC enthusiasts, the DNA-3 delivers high-end gaming performance characterized by overclocking, liquid cooling and extreme performance graphics cards. In short, the company aims to pick up where many gaming PC powerhouses left off.

“Many boutique system builders have forgotten what’s important to gamers and have become just another corporate entity,” says Illy Cha, INSTINCT PC’s Director of Global Marketing. “INSTINCT PC is truly built by gamers for gamers. DNA-3 stands up to our three core principles — performance, style and value — and gamers looking for an over-the-top PC gaming experience will not be disappointed.”

The INSTINCT PC DNA-3 is completely customizable right down to the side window, and the gaming desktop sports an impressive array of components under its made-to-order hood. Highlights include a new micro-channel cold plate liquid cooling system with a split-flow designed manifold, high-performance graphics with NVIDIA’s GeForce(R) GTX 690 video card, 16GB of dual-channel DDR3 RAM and a dual-layer Blu-ray disc burner. Naturally, all specifications can be chopped and changed to suit your needs and budget, including a choice between Intel’s latest Core(TM) i3, Core(TM) i5 and Core(TM) i7 processors or a selection of AMD offerings.

INSTINCT PC has also partnered with AREA 51 LABS, a collective of artists, modders, and gamers best known for their leading-edge PC mods. AREA 51 LABS preps, mods and overclocks every custom PC to match your taste and unique requirements. Gamers can even send in their own designs, or work with a design specialist who will tailor a system to match their personal style.

For more information about INSTINCT PC, please visit www.instinctpc.com.