ON Telecoms gains a clear view of its IPTV service with Neptuny’s Caplan IPTV Edition

Milan, 8th January 2008 – ON Telecoms, a triple play (VOIP, IPTV and Internet) provider in Greece, deployed Neptuny’s Caplan-IPTV Edition for its IPTV Services. Neptuny’s Caplan-IPTV Edition is a decision support, service reporting and capacity-planning platform that allows IPTV managers to make proactive strategic decisions based on objective data, collected from different layers in the IPTV infrastructure. ON Telecoms are using Caplan-IPTV Edition to ensure efficiency of their existing systems and optimize the allocation of their IT resources as well as provide a strategic view enabling them to predict trends in demand for services.
The IPTV market is continually evolving, driven by consumer demand for exciting new forms of entertainment. ON Telecoms, a leader in this sector, differentiates itself by providing its customers with new content and services as fast and as effectively as possible anticipating viewers needs. Currently, most operators calculate their future resource requirements by using spreadsheets containing complex formulas to determine what extra resources they would need if a new service was offered. This can take a lot of time and effort to ensure accurate decisions are made. ON Telecoms, well-known for using leading-edge technology and staying ahead of the game, were looking for a system that would enable the execution of these strategic tasks to guarantee customer satisfaction and generate more revenue.

Ruggero Gramatica, ON Telecoms Managing Director, comments “At ON Telecoms our mission is to help our customers to make their lives better and their businesses more efficient with communication products and services that are tailored to their needs, fast and easy to use. We needed a system that would help us achieve this. The integration of Neptuny’s Caplan IPTV Edition into our IPTV ‘ecosystem’ allows us to gather key technical and business data from our core IPTV subsystems, OSS/BSS systems and hence we can make strategic decisions based on real-time, accurate data. ”

ON Telecoms chose Caplan-IPTV for two main reasons:

Gain insights on business evolution
To make successful strategic decisions ON Telecoms required reliable and accurate information. Caplan-IPTV Edition gathers, analyzes and forecasts business and technical data generated by every component in the IPTV ecosystem. The data warehouse function of the Caplan-IPTV Edition is the starting point for the analysis and development of ON Telecoms’s key performance indicators such as business volumes and usage patterns… ON Telecoms are also able to obtain powerful statistical analyses on their customer base, services usage, and resource consumption

Plan capacity and improve performance
Caplan-IPTV Edition allows ON Telecoms to monitor and forecast capacity based on real business evolution, marketing forecasts and “what-if” scenario simulations which help them facilitate proactive decision making. ON Telecoms is able to obtain answers to capacity planning questions such as ‘how many users is my system able to serve?’, ‘What’s the right infrastructure to support expected customer base growth?’ and ‘How will my business grow, based on current trends?’

Fabio Violante, Neptuny CEO, comments “I admire ON Telecoms vision to consider at an early stage all the aspects of managing their IPTV services. Caplan-IPTV Edition enables them to keep their infrastructure and quality of service under control so that they can focus on growing their business. They can see in real-time how their infrastructure is supporting their current services and also carry out ‘what-if’ scenarios to see the operational and commercial affects of offering a new service. Other companies often overlook this need, ending up with costly oversized infrastructures and frequent Quality of Service issues.”

ENDS
About ON Telecoms
ON Telecoms is a new-generation telecommunications company that started commercial operations in January. ON Telecoms owns a general telecommunication license and has already deployed 180 Km. of a metropolitan fiber network in Attica passing some 60 Exchanges or 1.3 million households.
ON Telecoms is building the future by delivering a new generation of telecommunications services that will completely transform the everyday life of its customers. ON Telecoms is fully owned by ON Network Holdings NV, a holding company based in the Netherlands. The company’s main shareholders are the ARGO Capital Partners Fund Ltd. and its management team. For more information, please visit www.ontelecoms.com.

About Neptuny
Neptuny is the technology leader in providing IT data correlation solutions to both large-scale data centre operators and IPTV service providers.For nearly a decade Neptuny solutions have been unique in analyzing four data sources (business, network, operation and configuration). Providing the most accurate, detailed modelling and forecasting available enables customers to make better-informed business decisions.
Using Neptuny solutions, clients are able to:

* Dramatically reduce data collection time and costs.
* Motivate highly qualified engineering experts by focusing them only on more important tasks.
* Grow networks smoothly in line with real business needs to optimize operational and capital expenditures.
* Make vendor-neutral purchasing decisions based on real operational data and analysis.
* Reduce operational and business risks by preparing for sudden customer demand spikes successfully plan and manage data centre consolidation and virtualization projects.

Neptuny’s customers include Vodafone, Fastweb, Telecom Italia, OnTelecoms, UnicreditGroup, Generali, Zurich, Axa and Accenture.