SHANGHAI VOLKSWAGEN ADOPTS MYCLICK MOBILE IMAGE RECOGNITION PLATFORM TO PROMOTE LAVIDA
November 20, 2008 — Shanghai Volkswagen selects the award-winning MyClick platform to help promote its brand new car model – Lavida. The new car is being promoted via a Mobile WAP site and MMS that deliver a unique brand experience to consumers, giving them instant services and building up its own user base by establishing a new mobile platform. Shanghai Volkswagen is also using MyClick, the World’s leader in mobile image matching, to provide an interactive platform for mobile users to access real time information about the Guangzhou Auto Show by simply clicking their mobile phone camera.
Users just need to capture the Lavida airship image and send the image through MMS to a designated number to receive Guangzhou Auto Show information, arrange a test drive, enter a lucky draw and even to receive a Christmas greeting card. In the next few weeks after the Guangzhou Auto Show,participants in the cities of Shenzhen, Fuzhou, Hangzhou, Shanghai and Nanjing will also receive Lavida promotion information customized by its local distributors.
“MyClick image recognition is the new innovation for physical world connection for mobile users. MyClick facilitates mobile users to get what they want anytime, anywhere, “said Justin Tsang, CTO of MyClick Media Ltd.
About MyClick Media
MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumer touch points and are leveraging MyClick’s robust back-end data-reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk for more information.