yberLink Recognized Among Top 20 Taiwan Global Brands for 3rd Consecutive Year
Taipei, Taiwan—September 22, 2011—CyberLink Corp. (5203.TW) today announced that the company has been recognized for the third consecutive year as one of Taiwan’s Top-20 global brands. The annual Top Taiwan Global Brands Survey, organized by the Taiwan External Trade Development Council (TAITRA) with help from BusinessNext and Interbrand, recognized CyberLink as Top 15 for its brand value and effective brand management strategies. CyberLink’s brand value has increased from USD$104 million in 2010 to USD$140 million in 2011, a significant 34% increase.
“It’s our great honor to be listed among the Top 20 Taiwan Global Brands for the third consecutive year, said Alice H. Chang, CEO of CyberLink. “This year, CyberLink not only moves forward in overall ranking but also creates a remarkable 34% leap in brand value. This honor belongs to every member of CyberLink team for developing the best multimedia solutions.”
The survey of the Top Taiwan Global Brands is now in its ninth year, using its well-established and straightforward brand valuation methodology to evaluate Taiwan’s international companies. This methodology is also applied to the 100 Best Global Brands report published by BusinessWeek. The brand valuation is comprised of qualitative and quantitative financial analyses to help effectively pinpoint the role of Taiwan’s brands in the global market. For more information about the Top 20 Taiwan Global Brands, please visit: http://www.brandingtaiwan.org/TopTwenty/en/Index.html