CHINA MOBILE USES MYCLICK TO MAKE ITS PAVILION INNOVATIVE AND INTERACTIVE DURING GSMA MOBILE ASIA CONGRESS 2008 IN MACAU

Hong Kong, 18 November, 2008 – China Mobile is using mobile image matching global leader MyClick Media Limited to make its Pavilion innovative and interactive at the GSMA Mobile Asia Congress, November 18-20, in Macau. MyClick’s powerful and proprietary technology merges photo matching, digital content and customer relationship management to give mobile phone users one-click access to content and services.

At China Mobile’s Pavilion, visitors just click on any of the 50 plus photos displayed and link to the exciting and inspirational story behind each photo. The photos illustrate many of the most memorable and unforgettable moments from the Beijing Olympics 2008. At the same time, they can also click on the China Mobile logo to obtain the speech from Executive Director and Vice President, Mr. Lu Xiangdong, in text and video at GSMA Mobile Asia Congress. This service is available at the Congress and beyond. Users can click on any China Mobile logo nationally and internationally for the same service. Visitors who use the MyClick service will be eligible for a 1GB USB jump drive on a first come, first served basis.

“MyClick image matching technology gives visitors with instant one click access to get more information in a simple, fun, engaging and interactive way,” said Justin Tsang, CTO of MyClick Media Ltd.

About MyClick Media
MyClick is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumers touch points and are leveraging MyClick’s robust back-end data-reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk for more information.