Adstream announces the acquisition of Little Black Book
August 30th, 2011 – Adstream, the world’s leading provider of advertising technology solutions, has announced the acquisition of Little Black Book Online (www.lbbonline.com) and the incorporation of its team.
Little Black Book was founded in 2009 by Matt Cooper as a specialised resources directory for creative companies and professionals in New York and London. It has since experienced tremendous international growth and today gathers 40,000+ advertising and media professionals across more than 40 cities in the world.
Some of the portal’s main features include key-information about the local media landscape, its top professionals and leading companies while offering a unique social networking platform with each city-guide created and recommended by the creative community itself, besides its popular high-quality news feed.
Gerard Barron, CEO of Adstream says that “the impressive success of Little Black Book in connecting the advertising community at a personal level seemed to us anideal complement to Adstream’s own core capabilities of helping business to connect and interact more efficiently, both locally and internationally. We are extremely proud to welcome Matt Cooper to our team and have great plans to take the success of Little Black Book even further.”
Matt Cooper will be based in Adstream’s London offices and will remain in charge of driving forward the growth of the online portal while incorporating new responsibilities to support the development and commercialisation of AdBank, Adstream’s leading asset management platform.
Matt Cooper says “I am thrilled in having Little Black Book as part of Adstream. They are recognised not only by their powerful technology but also by their fantastic team – they understand it’s a people business and we can see immediate and long-term benefits to Little Black Book clients and end-users. By working with Adstream we can now take Little Black Book to the next stage.”
For more information about Little Black Book Online, please visit www.lbbonline.com.
About Adstream
Adstream is the world’s leading provider of collaborative advertising technology solutions that connect brands, agencies, production companies and media owners by streamlining business process throughout the advertising cycle from briefing to delivery, enabling higher efficiency, transparency and profitability. Founded in 2001, Adstream has 26 international offices and its team serves more than 5,000 clients in 90 countries, worldwide. For more information please visit www.adstream.com