CNN ADOPTS MYCLICK’S IMAGE RECOGNITION TECHNOLOGY FOR DIRECT ACCESS TO CNNMOBILE.COM
New York, NY – CNN International in conjunction with MyClick® today announces the launch of CNN MyClick®, an application that allows users to directly connect to CNN’s free* mobile news site at cnnmobile.com utilizing camera mobile devices. Users can now take a picture of a CNN logo and within seconds connect to CNN’s mobile news site to access the latest news headlines, stories and more.
The technology has been designed so that it recognizes the official CNN logo anywhere it is in print form which can include magazines, leaflets, brochures, billboards etc. or even when the image is captured from the television screen.
Ringo Chan, Vice President of Wireless, Interactive Content, Development and Distribution, Turner International Asia Pacific said: “Integrating the MyClick® technology serves to reinforce our leading position in offering innovative mobile solutions to users across the region. We want to seamlessly connect them to CNNmobile.com so they can stay informed about the world around them. It is about engaging users in a unique experience anytime and anywhere.”
Justin Tsang, CTO of MyClick® Media Ltd., said, “CNN is our preferred choice among news broadcasters for implementation of this application. Consumers who go to CNN for up-to-the-minute news will want content upon demand. Our image matching technology makes this easy and fun for people to click and access content on the go.”
The CNN MyClick® application is currently available in more than 13 countries in Asia Pacific: Hong Kong, Taiwan, Indonesia, Malaysia, Philippines, Singapore, Thailand, South Korea, India, Pakistan, Sri Lanka, Bangladesh and China. Compatible with a wide range of GPRS and 3G-WAP-enabled mobile devices and PDA smartphones, users can download the application to their mobile by clicking to http://cnnmyclick.com. Once the application is loaded onto the mobile phone, the easy-to-use interface allows users to choose their access point to CNNmobile.com either by photo matching, pressing “CNN” corresponding to “266” on the phone keypad or clicking to “CNN Mobile”.
About CNN Mobile
CNN Mobile is CNN International’s service for mobile devices. Launched in 1999, it was the first mobile telephone news and information service available globally with targeted regional content. CNN is the world’s leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 231 million households and hotel rooms in over 200 countries and territories worldwide, including more than 36 million across the Asia Pacific region and online at www.cnn.com/international
About MyClick® Media
MyClick® is a mobile marketing image recognition pioneer. Anyone with a camera in their mobile device can utilize MyClick’s photo matching technology to gain ‘one click access’ to mobile Internet content, services, rewards and gifts. Users capture and submit MyClick-enabled logos, objects, images and codes either via MyClick’s award-winning application or via email or MMS. Global brands have already placed MyClick enabled images on 150 million consumer touch points and are leveraging MyClick’s robust back-end data-reporting platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation. Visit http://www.myclick.com.hk for more information.