Finding the WOW Factor: A Short Distributed Marketing Automation Buyer’s Checklist

Dallas, TX — Apr 20, 2011 / (http://www.myprgenie.com) — Buyers searching for the best distributed marketing platform to solve the marketing automation problems that are unique to a multi-channel distributed marketing environment come at the problem from different starting points. So, while there is no “one size fits all” solution that will work for every company, there are a few items to add to every buyer’s checklist.

One of them is the “WOW” factor:  What can you do (or do better, faster, simpler) AFTER the purchase that you couldn’t do before?  As Supreme Court Justice Potter Stewart famously said about obscenity, “I know it when I see it.” The “WOW” factor is hard to find, but easy to recognize when you see it.

In today’s new post on The Distributed Marketing blog, readers will find a list of four checklist items for every potential buyer of marketing automation technology for a multi-channel marketing organization, including the “WOW” factor.  The post also includes a few examples of the “WOW” factors that recent buyers of distributed marketing technology cited in a survey.

About The Distributed Marketing Blog

The Distributed Marketing blog focuses connecting the dots for marketers with industry best practices, technology, tips, and techniques. The focus is on organizations with indirect and multi-channel marketing: insurance, healthcare, financial services, pharmaceuticals, franchise, retail, travel & tourism, and so on. However the practical tips will be useful to anyone who wants happier customers, better sales, and a streamlined marketing process.

New articles are posted three times per week, and guest posts and article ideas are welcome. To read today’s post, visit The Distributed Marketing blog