Thai Paper Producer showed its Premium Quality Brand at Paperworld2011
Thai paper manufacturer Double A has proven once again its Premium Quality brand status in the recently concluded Paperworld, Frankfurt, the biggest international fair for the world of pulp and paper attended by 51,000 visitors and 1,800 exhibitors from 71 countries.
Paperworld served as a great door for Double A to connect with its present and future customers both large, small and medium-sized customers over Europe, US, Africa, Asia and Australia had the chance to meet and discuss with Double A’s senior executive vice president Thirawit Leetavorn and the representatives of the European head office based in Rotterdam, the Netherlands. Some of the new customers came to the fair specifically to visit Double A. According to Mr. Leetavorn, “The presence of new customers is an opportunity for us to expand the Double A footprint globally”. He said Double A also had a chance to get its customer’s wants and needs to expand many business opportunities with it customers in each nation though the quality of Double A Premium quality paper which is a recognizable and trusted brand.
The Double A stand – modern, sophisticated, clean and functional – has attracted overwhelming number of trade visitors. The stand design reflects what Double A has to offer – high quality product.
When asked how important Paperworld is to Double A, Mr Leetavorn said “The most important thing that we want people to think about Double A is that it is a brand. A brand is a personality. Every employee at Double A exudes that personality. We are dedicated to the brand, success and the success of our partners. Therefore face to face and personal contacts to customers are very important part of our business”.
Double A has strong grown from being one of the top paper brand up to having various customers from over 100 countries. The global presence has been achieved through its strong focus on its unique sustainable paper business and constant branding activities in its international markets. Double A is confident that it will expand their European business by entering their next key markets in Europe within this year; UK, Spain and Switzerland.
About Double A
Double Ahas revolutionized the future of the paper industry by introducing the remarkable Farmed Trees concept. This concept is the result of intensive research & development and the noble intention to simultaneously develop agriculture in Thailand. In addition to delivering benefits such as improved geographic area, climate and skills/experience of Thai farmers, Double A has found the perfect tree which can be felled after only 3 or 5 years; the eucalyptus tree. The tree is planted in open areas between and around rice fields and other crops. This is how the raw materials are delivered for the production of high-quality Double A paper. Sustainable development is stimulated, considering that no materials are obtained from natural forests. And in addition, Double A offers more than one and a half million country farmers in Thailand additional income, which adds up to over one third of their annual income; and in return, they take good care of our Farmed Trees during the growth process. In addition Double A Paper from Farmed Trees absorbs carbon dioxide gas and reduces the CO2-emission.