MyClick’s One of a Kind Image Mobile Technology Powers China Mobile’s Olympic

BEIJING, China — August 12, 2008 – Visitors to China Mobile’s Pavilion at the Beijing 2008 Olympic Games Exhibition are experiencing MyClick’s unique breakthrough image-matching technology. The MyClick technology allows visitors to access instant information and pass on their best wishes to the Olympic Games with just a few clicks on their mobile phones.

Entitled ‘Minds Meeting Point’, the China Mobile Pavilion offers a host of interesting games and information using MyClick’s one of a kind image recognition technology. To make and share an Olympic wish with the World and receive a special gift from China Mobile, visitors can simply photograph the China Mobile Logos in the Reception area or halls with their mobile phones (installed with China Mobile cards) and send the image(s) by MMS to 106631111. MyClick also allows visitors to download Olympic themed ringtones and conveniently access information on the Exhibition ranging from event schedules to China Mobile services on their mobile phones.

MyClick’s image matching technology is a ground-breaking and unique photo recognition Mobile Marketing Platform. It empowers all mobile users with the ability to enjoy exciting and exclusive infotainment and mobile-commerce information upon demand. Through MyClick-enabled images, users can access instant interactive content from all media forms such as newspapers, magazines, TV, billboards and content on the Internet. With MyClick, users can perform photo and product searches, join in user generated photo-blogging, and take part in fun games such as treasure hunts and lucky draws as well receiving instant gifts and rewards from marketers.

Justin Tsang, Chief Technology Officer, MyClick Media, said “We’re honored and proud to be a technology enabler for China Mobile to heighten the fun and encourage participation and sharing amongst visitors to their Pavilion during the Olympics.”

About MyClick Media
MyClick is a pioneer of image recognition mobile marketing that utilizes photo matching, digital content and customer relationship management to form a global breakthrough media convergence platform. Users click on MyClick-enabled logos, objects and images for ‘one click access’ to mobile Internet content, services, rewards and gifts via email, SMS and MMS on demand anytime anywhere. Marketers can place MyClick enabled images on any media format to build user communities with a simple, fun and convenient rich media platform. MyClick Media is a winner of the APICTA Award, and was named Top 20 Most Innovative Enterprise in China as well as the Asia Mobile Innovation Top Innovator designation.