Quartics Develops a New Low Bandwidth HD Video Solution for Network Providers & OEMs
SHANGHAI, China, March 19, 2010 – Quartics, Inc. announced today that it has developed a new HD video solution with the ability to deliver to consumers in China and around the world an “HD and beyond” video experience while only using a fraction of network bandwidth for IP Set-Top Box and Internet HD TV applications. The new solution is based upon the programmable Qvu™ video enhancement technology from Quartics, and will be available for incorporation into a range of consumer electronics products for OEMs within China and elsewhere. Please see the related announcement that Quartics made today as part of its official launch of operations in China. Visit www.quartics.com for more details.
HD content has up to five times more detail and provides a much crisper, more colorful and higher resolution picture than standard definition (SD) content. However, an HD movie can take three hours to download while an SD version of the same movie can take only 30 minutes.
To achieve goal of delivering low bandwidth HD video – considered to be one of the most critical issues faced by carriers and consumers alike – Quartics is applying new and innovative techniques that promise to reduce the strain on China’s network infrastructure while still providing unsurpassed levels of HD video quality. Quartics also is planning to apply this novel technological approach to other regions, such as the United States and Europe.
“Our new low bandwidth HD video solution is another significant innovation based upon Quartics Qvu technology, and promises to help spur our business development efforts in China,” said Sherjil Ahmed, CEO and founder of Quartics.