THE COMPLETE NATIONAL GEOGRAPHIC

WASHINGTON (Sept. 27, 2010)—An updated version of “The Complete National Geographic,” featuring 121 years of the iconic magazine’s spectacular content, is now releasing in a box set of six DVD-ROMs and on hard drive.

“The Complete National Geographic” provides users with new ways to explore the rich treasury of original reporting and stunning photography from one of the world’s most iconic and best-loved magazines. In this updated archive, from October 1888 through December 2009, every printed page of the more than 1,400 issues, including over 200,000 photographs, has been digitally scanned, allowing users to leaf through electronic pages, search, zoom, scroll and print at a high-resolution level that captures the clarity and quality of the original publications. “The Complete National Geographic” can be ordered at www.completenatgeo.com or by calling (888) 225-5647.

Besides one-of-a-kind photography, the archive brings together more than a century of groundbreaking, unbiased coverage that has introduced millions of people around the world to the wonders of science, cultures and nature. New features of the updated “The Complete National Geographic” include:

* All 12 issues and supplemental maps from 2009. The issues include an article on the supervolcano under Yellowstone National Park; the first ever seamless portrait of a redwood tree; a humorous and stunningly photographed feature on orchid reproduction by Michael Pollan; an adventure story on the search for Shangri-La; Garrison Keillor ruminating about state fairs; a story about life in modern Somalia; intimate portraits of Africa’s Hadza people; and a look at the rarely seen Tsingy de Bemaraha national park and reserve in Madagascar.
* Ability to rotate pages for better viewing of images
* Enhanced search results
* Ability to copy DVDs to local computer drive
* Ability to print in full-color in multiple formats
* Built-in ability for users to keep CNG archive current with online access to future content upgrades

The “Complete National Geographic” has user-friendly navigation that permits users to search by keyword, date, contributor and topic. The Geobrowse function powered by Bing Maps allows users with Internet access to search nearly 5,000 locations on a globe that are featured in the magazine’s archive of articles and maps. The boxed set includes “readlists” created by National Geographic personalities, a trivia game with more than 300 questions and a 120-page book documenting the history of the National Geographic Society and National Geographic magazine.

“The Complete National Geographic” users will be able to add to their archive after purchasing the DVD-ROM or hard drive product by downloading annual updates from www.completenatgeo.com or by purchasing a DVD from www.ngstore.com.

This electronic archive has been designed and developed by user experience agency EffectiveUI using Adobe AIR technology to produce a highly engaging, intuitive and immersive application that encourages exploration and improves user navigation, browsing and content filtering.

* 6-DVD-ROM Set ($79.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9635-2)
* Hard Drive ($199.95, TOPICS Entertainment Inc., ISBN: 978-1-4262-9637-6)

About National Geographic Magazine

National Geographic magazine has a long tradition of combining on-the-ground reporting with award-winning photography to inform people about life on our planet. It has won 11 National Magazine Awards in the past four years: in 2010 for General Excellence, Essays and Photojournalism and two inaugural Digital Media Awards for Best Photography and Best Community; for Photojournalism in 2009; for General Excellence, Photojournalism and Reporting in 2008; and for General Excellence and Photography in 2007.

The magazine is the official journal of the National Geographic Society, one of the world’s largest nonprofit educational and scientific organizations. Published in English and 32 local-language editions, the magazine has a global circulation of roughly 8 million. It is sent each month to National Geographic members and is available on newsstands for $5.99 a copy. Single copies can be ordered by calling (800) NGS-LINE, also the number to call for membership in the Society. The magazine’s website is at ngm@nationalgeographic.com.

About EffectiveUI

Founded in 2005, EffectiveUI is an award-winning, user-centered design and development agency that specializes in the creation and implementation of custom Web, mobile and desktop applications. Leveraging innovative technologies with expertise in user-experience strategy, design and development, EffectiveUI helps today’s most respected brands deepen customer engagement through more exceptional software experiences that deliver competitive advantages, increase customer satisfaction and loyalty and produce measurable results. EffectiveUI has developed ground-breaking applications for organizations including National Geographic, eBay, GE Health, NBC Universal, Viacom and Discovery Channel and has earned the distinction of being named an Adobe Gold Partner and a member of Microsoft’s Global 20 Agency Partners. www.effectiveui.com