MyClick Signs Distribution Agreement With Pulsar Mobile of Poland
HONG KONG, May 16, 2008 — MyClick Media Limited today announces a major step in the global rollout of its revolutionary mobile marketing platform. The company has signed a distribution agreement with Poland-based mobile services company, Pulsar Mobile. MyClick’s powerful and proprietary technology merges photo matching, digital content and customer relationship management to give mobile phone users one-click access to content and services.
Peter Tsang, Chairman and CEO of MyClick Media Limited, signed the agreement with the President of Pulsar Mobile, Krzysztof Pyzik.
MyClick is a ground breaking and unique photo recognition Mobile Marketing Platform that empowers all mobile users with the ability to enjoy exciting and exclusive infotainment and mobile-commerce information upon demand. Through MyClick- enabled images, users can access instant interactive content from all media forms such as newspapers, magazines, TV, billboards and content on the Internet. Users simply take a photo of a MyClick enabled image, for example the advertisement, the logo or even the product itself. With MyClick, users can perform photo-searches, join in photo-blogging, and take part in fun games such as treasure hunts.
After a short commissioning and training period, Pulsar Mobile will launch the platform in Poland.
About MyClick Media
MyClick is a global pioneer of image recognition mobile marketing. MyClick is a mobile media convergence technology utilizing photo matching, digital content and customer relationship management platforms to form a breakthrough mobile media platform, Marketers place MyClick-enabled images across all media forms, giving mobile phone users one ‘click’ access to their Mobile Internet Contents and Services. MyClick Media is a winner of the APICTA 2006 Awards and was named a Top 20 Most Innovative Enterprise in China for 2006. MyClick was launched in Hong Kong in May 2006. MyClick became the first mobile media services platform to use photo-matching technology in Asia Pacific. MyClick launched in Mainland China during September 2006.
About Pulsar Mobile
Pulsar Mobile is one of the main players on polish mobile services market. With its own sophisticated Content Management and Distribution Platform and with mobile TV and video streaming solution is the polish leader for both of those markets. Combining My Click technology with those systems and with other Pulsar solutions as WAP Ad Server Pulsar is going to deliver to polish market unique and very functional solution for mobile marketing . It will allow Pulsar clients to execute and report new kind of mobile marketing campaigns.