Rocket Internet Group enters wedding market with Bridestory investment

Jakarta, Indonesia, March 5th 2014 – Bridestory, Indonesian’s leading online wedding marketplace, has just secured Series A funding from Rocket Internet Group.

This investment marks the first investment made by Rocket Internet Group in the online wedding market. This investment round is followed by Bridestory’s previous investors, Sovereigns Capital, East Ventures and Fenox VC and joined by two new investors, Skystar Capital and Lippo Digital Ventures.

This investment is a huge coup for Bridestory, which was launched in April 2014 and has assumed a leading position in the Southeast Asian wedding market.

Rocket Internet Group believe Kevin (a serial entrepreneur) and Emile Etienne are both rare talents and ones to watch in South East Asia. They have the vision and team to build a very large online business addressing the c.$18bn wedding market in South East Asia.

By leveraging the Rocket Internet global platform, present in over 100 countries, there is huge upside potential to take Bridestory into many other countries.

CEO and Founder of Bridestory, Kevin Mintaraga believes that this partnership will take the company to the next level in the international wedding market. “The people behind Rocket are proven entrepreneurs with track records in building successful global businesses.

They are more than just investors. We’re excited about being able to work

together with them to scale the business, but we are more excited to learn from their experience and tap into their knowledge as well as leveraging the Rocket Internet platform globally.”

Bridestory plans to use the recently raised funds to accelerate growth, scale the team, step up the product development, and to get ready for expansion into the international wedding market.