Flytxt platform goes live in 3 MTN OpCos

Dubai, July 30^th, 2014: Flytxt, a market leader in providing analytics-driven real-time, integrated, closed-loop campaign management platforms for Communication Service Providers (CSPs), announced today that it has gone live at 3 MTN Markets in Africa. Flytxt has signed a group-level partnership with MTN to deploy its real-time, on-trigger decisioning and customer engagement solution across its group operations in EMEA region. With this roll out, Flytxt platform is live in Ghana, Rwanda, Guinea Conakry, Uganda and Zambia.

Pieter Verkade, Group Commercial Officer, MTN commented “Flytxt platform has gone live in 3 markets in last two weeks; we appreciate Flytxt team for supporting our aggressive roll out plans.  Flytxt’s real-time decisioning and customer engagement platform enables us to have more informed interaction with our customers and at the right time too, further enhancing their network experience. ”

Prateek Kapadia, CTO, Flytxt while speaking on the occasion said “Telcos are some of the largest and most complex IT environments for deploying analytics platforms as they have varied data sources, and volumes, running into many terabytes with millions of real-time events every day. Our deployments usually span 4 to 8 weeks; depending on the scale and scope of implementation. We could deliver our solution faster in MTN markets, thanks to their clarity on business objectives and proactive implementation support. It is also a reflection of the robust carrier-grade plug-and-play architecture of the platform and our trained field presence with rich domain expertise.”

Flytxt is a preferred analytics partner for more than 50 CSPs spread over 32 countries; driving their internal and external insight monetization initiatives focused at enhancing revenue and improving customer experience.