OtterBox Stands Behind “Strength” with New Commitment to Fighting Breast Cancer
Fort Collins, COLO. – Following a one-year donation of more than $175,000, protective case maker OtterBox® once again renewed its commitment to the Avon Breast Cancer Crusade with new pink-and-white case options to benefit the cause. Whether they are Apple® enthusiasts, Android™ addicts or BlackBerry boasters, OtterBox fans can show their support and show off their style with “Strength” Commuter Series® cases now for the Apple® iPhone® 4 and HTC EVO 3D or Blackberry® Torch™ 9810 and 9800 series smartphones, available soon.
“We remain committed in our fight against breast cancer,” said OtterBox CEO Curt Richardson. “The message of strength is one that is important to me, our employees and our customers, so we look forward to supporting the Avon Breast Cancer Crusade in its mission.”
From May 2010 through May 2011, OtterBox donated $179,072 to the Avon Breast Cancer Crusade through the sales of its Commuter Series Strength cases for BlackBerry smartphones. Funds support cutting-edge research to find a cure for or prevent breast cancer as well as programs that enable all patients to access quality care, regardless of ability to pay.
“The Avon Foundation greatly appreciates OtterBox’s exceptional support of the Avon Breast Cancer Crusade during the past year, as well as the enthusiastic commitment of OtterBox customers who bought a Strength Commuter Series® pink-and-white case. The life-saving funds OtterBox raised will help to support breast cancer research and access to care organizations across the United States,” said Carol Kurzig, president of the Avon Foundation for Women. “We’re thrilled that the release of these new cases will extend OtterBox’s generous commitment and continue its efforts to raise important funds to support the fight against breast cancer.”
This year, OtterBox will expand its Strength line to new devices with the hope of increasing its donation and helping to salute the strength demonstrated every day by those battling breast cancer.
It takes strength when the diagnosis is made. Strength to share the news with loved ones. Strength to endure treatments. Strength to keep moving forward. Strength to wait for test results. Strength to receive a clean bill of health. Strength to carry on. Strength to embrace the future. That is what OtterBox supports — the whole story — every moment of being human and carrying on in strength.
About OtterBox:
Built upon fundamentals of hard work, innovation and perseverance, OtterBox is a leader in the production of premier protective solutions for global handheld manufacturers, wireless carriers and distributors.
Incorporating creativity and cutting-edge design into every product, OtterBox creates sleek and durable cases that offer reliable device protection to complement any lifestyle.
OtterBox was founded in 1998 and is headquartered in Fort Collins, Colo.
For more information, visit www.otterbox.com