NEW BIG WAVE SURFING TECHNOLOGY BOOK SET TO DEBUT TUESDAY MARCH 29th

Eden Praire, MN — Mar 28, 2011 / (http://www.myprgenie.com) — The highly anticipated launch of the new book – Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing, by Ken Thurber, is slated for Tuesday, March 29th. According to the author, “In the last few weeks we have commente d on many aspects from the book that are touching American & International lives: – from Manufacturing – can we save it in America, to international – such as how technology has affected unrest in the Middle East. Other times we looked at the big picture and asked if big wave surfers can save us from a failed economy. Many people have responded to these posts and realize we are on to some profound changes not only in American society but around the world as recent events have shown.”

“I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching effects both now and into the future.”

“We are not suggesting that we are Nostradamus but we can suggest that, as the book points out, it’s critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it’s clear that technology is rapidly altering the landscape and that the landscape is rapidly altering technology.”

“The web is a force that has grown way beyond the government agency that once spawned it and any one group’s control. It is now a true organic entity with its own moods, ebbs and flows. Like any ripples that affect the pond one can’t predict all the possibilities – but the first step is to spot the possibilities. Next step is how to ride the waves these ripples cause be they technical, social, political, economic or legislative. The third step is to get off these waves at the right time to protect our jobs, our careers, the economy, our future.”

Thurber continues..”We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption.”

Thurber finishes by saying …”Accordingly we will continue to speak about these changes as the book moves forward and adapts as well. For readers this will mean continued impressions from the front lines as I use technology and my 40-years experience to keep people abreast of the “Big Waves” in the  context of Big Wave Surfing Technology. I invite your readers to stop at our coming out party. ”

The Big Wave Surfing starts on Tuesday March 29, 2011. It continues as long as there are Big Waves to spot and ride.

Check it out at: http://www.bigwavesurfingbook.com/promo/