AFP makes a name as a digital media player

AFP has signed up to a technical and commercial partnership in Asia, the Middle East and Africa with BlueFox, a content integrator specialized in Digital Signage (video, photo and text for public screens).

In the three regions, Agence France-Presse will offer clients turnkey solutions based on AFP news content designed for screens (online news, slide shows, sports results …) and enriched by the Bluefox catalogue (weather, road traffic, markets, environment, quizzes, video …).

BlueFox will take care of the technical side supported by AFP‘s commercial network.

« This partnership with AFP gives concrete expression to the strong relations which have long existed between our two companies and which enable both of us to be stronger in the extremely competitive Asian and Middle Eastern markets. We are proud and happy to seal this partnership with a company of the quality of AFP,» said BlueFox chairman and chief executive Guillaume de la Tour.

BlueFox, European content leader for public screens with 50,000 screens and an audience of 22 million people per day, supplies a very large number of commercial centres in Europe, airports in Paris, Barcelona, Geneva, Heathrow, Dubai, the suburban RER rail network in Paris, the buses in Barcelona…

«Through this partnership, we are seeking to strengthen and develop AFP’s position as a supplier of quality content for an emerging media – public screens. AFP believes in and invests in this media through the creation of new products and the launching of new initiatives,» stressed AFP Group Marketing and Commercial Director Erik Monjalous.

With this partnership, AFP is further enriching and developing its text, video and photo offerings on all platforms and confirming its positions as a global supplier of multimedia news content for Digital Signage.