Optus launches hosted video conferencing service

This announcement strengths Optus’ position in video collaboration for enterprise, especially in the mid-size market as it addresses some important trends, the need of opex-based models and the integration with desktop applications. Our research shows that most medium companies in Australia prefer to have a predictable monthly recurring charge instead of investing up-front. It also shows that the biggest growth in videoconferencing is expected to derive from desktop applications. The solution may be expanded also to desktops across Optus’ ISDN, IP VPN and public Internet. However it is not yet integrated with its Telepresence 2010 which is a gap in the interoperability concept.

In addition, through partnerships Optus will offer HD video in public rooms, which we think is a good way to convince more customers on the benefits of vide collaboration.