Varicent Receives ‘Positive’ Rating in Leading Analyst Firm’s Sales Incentive Compensation Management Software MarketScope Report

TORONTO, March 10 /PRNewswire-Asia/ — Varicent Software, an innovator and global leader in providing Incentive Compensation and Sales Performance Management solutions, today announced that it received a Positive rating in Gartner’s report entitled “MarketScope for Sales Incentive Compensation Management Software(1).”

Michael Dunne, Research Vice President, Gartner and author of the MarketScope reports that “through 2012, enterprises will miss the equivalent of 5% to 10% of annual sales as ‘lost opportunities’ that could have been captured through improved management of sales territories, quotas and compensation plans.”

“We too, see the rebuilding of sales capacity as one of the key drivers of this market,” said Brian Hartlen, Vice President, Marketing, Varicent. “We believe that receiving a positive rating from Gartner is a great testament to the success of our ability to serve this market with our innovative solution, expanding partner network, service excellence and global support.”

Varicent SPM delivers the most innovative approach to effectively managing an organization’s variable compensation programs and processes. By adopting Varicent’s solution, companies of all sizes are able to save time, money and effort currently being wasted on inefficient processes. They are also able to improve the productivity of their sales force by directly aligning their selling behavior to their overall corporate objectives.

Varicent’s complete Sales Performance Management solution includes Incentive Compensation Management, Territory Management, Quota Planning and Roster Management. Varicent is distinguished by its ability to provide rich analytics, modeling and reporting all within a single application.