MYCLICK SHOWCASES IMAGE RECOGNITION TECHNOLOGY
MyClick, the pioneering phone snap and click marketer, has signed a cooperation agreement with Portland Outdoor to demonstrate its innovative image recognition technology at Shanghai Infiniti Mall from May 21-22 May and at Beijing Oriental Plaza from May 27-28.
MyClick’s powerful and proprietary mobile marketing technology is already being used by some of the world’s best-known brands to give mobile phone users one-click access to exciting content and services. MyClick’s technology merges photo matching, digital content and customer relationship management capabilities.
Mobile users who visit MyClick either at the Shanghai Infiniti Mall or Beijing Oriental Plaza will be able to use their cell phones to get free coupons from KFC or Uni-President Milk Tea and to win prizes from China Merchant Bank. All they have to do is click on a company’s image and send an MMS to 106631111.
MyClick is a ground breaking photo recognition Mobile Marketing Platform that empowers all mobile users with the ability to enjoy exciting and exclusive infotainment and mobile-commerce on demand. Through MyClick-enabled images, users can access instant interactive content from all media forms such as newspapers, magazines, TV, billboards and content on the Internet. Users simply take a photo of a MyClick enabled image (for example the advertisement, the logo or even the product itself) and then are immediately connected that Brand/product’s WAP or website. In addition to being immediately connected to great content, MyClick users have access to the MyClick community, which allows you to meet new people, do photo-blogging, and manage and collect links, among other things.
About MyClick
MyClick is a global pioneer of image recognition mobile marketing. MyClick’s innovative mobile media technology utilizes photo matching, digital content and customer relationship management platforms. Marketers are using MyClick-enabled images on any kind of media (such as ads, products, billboards or even table tent cards) to give mobile phone users one ‘click’ access to Mobile Internet Contents and Services. launched in 2006, MyClick is the first mobile media services platform to use photo-matching technology in Asia Pacific. The company is a winner of the APICTA 2006 Awards and was named a Top 20 Most Innovative Enterprise in China for 2006. MyClick launched in Mainland China during September 2006. Recently, MyClick received the esteemed 2007 Asia Mobile Innovation Top Innovator designation.